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a journey to media literacy European consumer summit 2014

Kristina Stoycheva European Association for Viewers’ Interests – EAVI www.eavi.eu. a journey to media literacy European consumer summit 2014. www.seeyouthmedia.org. The notion of Media Literacy - ML is getting more popular lately

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a journey to media literacy European consumer summit 2014

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  1. Kristina Stoycheva European Association for Viewers’ Interests – EAVI www.eavi.eu a journey to media literacyEuropean consumer summit 2014 www.seeyouthmedia.org

  2. The notion of Media Literacy - ML is getting more popular lately It is essential for empowering citizens to exercise their rights and participate in public life Still the concept of ML is quite abstract to comprehend , but… …somebody came with a great idea  Media Literacy

  3. it is a 7-minute cartoon for all ages, available in 17 languages and designed to explain what ML is about Tells the story of Jack, a young boy who embarks on an adventure to reach the island of ML Uses metaphors to explainkey ML competencesneeded to avoid the dangers and takeadvantage of the opportunitiesintegral to media-use It isbased on the findings of major European-widestudies on ML “A journey to media literacy”

  4. And here is the video itself: Jack’s journey

  5. Kristina Stoycheva eavi@eavi.eu

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