Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan Robert C. Reff, PhD Interim Assistant Dean of Students for Chemical Health & Outreach Programming • Jen Sell-Matzke • Associate Director of Residential Lifefor Staffing and Student Programs • Dan Pedersen • Director of Residential Life
Jen Sell-MatzkeAssociate Director of Residential Lifefor Staffing and Student Programs
Rob ReffInterim Assistant Dean of Students for Chemical Health & Outreach Programming
Win a prize!!! Define the theory of social norms...
Alcohol:Students believe that the quantity and frequency of alcohol use is higher for peers than they actually are
Baseline Identify Actual & Perceived Norms Intervention Intense Exposure to Accurate Norms
Expected Results Less Exaggerated Perception of Social Norms Reduction of harmfulbehavior & increase in healthy behaviors