Top Email Marketing Companies in India

1. Choosing an Email Service Provider (ESP) for your Business

2. Emails have been the most preferred platform for marketers from extensive industries for nurturing the existing clientele and attracting new customers. Total emails sent and received per day in 2015 was 204 billion, steady with a yearly growth rate of 3%. With such a huge count and engagement, if you do not have an email marketing strategy, then you are already lagging behind. Choosing an Email Service Provider (ESP) for your Business

3. Choosing the right ESP (Email Service provider) is one of the most vital decisions you will embark in whole of your marketing career. There are several components to be considered before going on a hunt for an ideal ESP for your businesses. Choosing an Email Service Provider (ESP) for your Business

4. Audience: Understanding the opportunity and scope of your needs on the basis of your industry is very important before you start to look for an ideal ESP. Once you have successfully determined your audience, these are the essential metrics to look for; in a potential Email Service provider for your businesses. Choosing an Email Service Provider (ESP) for your Business

5. Target Distribution List: On the basis of Emails to be sent for nurturing new leads, or educating on-going leads, or follow up emails to the first, second or third order are to be appropriately identified. Choosing an Email Service Provider (ESP) for your Business

6. Support tools: Depending on how large or small your target distribution list is, you need to employ the necessary support tools in order to identify and lay out the appropriate tools in accordance with your business and audience’s needs. Choosing an Email Service Provider (ESP) for your Business

7. Subscribers: Your E-mailer target should be split up accordingly based on whether the audience are existing customers or new on-boarding consumers. • Existing customers: Informative mails that nurture the clientele with educative content, or mails like birthday or anniversary templates are also to be dynamically designed. • On-boarding customers: If your customers are new and on-boarding, welcome mails and introductory mails can be tailored statically at ease. Choosing an Email Service Provider (ESP) for your Business

8. Target Demographic: Good knowledge and research on the target demographic can help to shape your mailer strategy in accordance. Choosing an Email Service Provider (ESP) for your Business

9. HOW COMPOSITE IS YOUR BUSINESS The need of determining the complexity of your business is mandatory. Your business has just started up and learning the ways to communicate with your consumers?, or your business is well grown and you are discovering ways to improve your marketing ROI and efficiency? Choosing an Email Service Provider (ESP) for your Business

10. Here are some factors that could be considered on choosing the best Email Service Provider for your business, yielding a better Email marketing efficiency Email Marketing Platform: With the ESP’s offering extensive pricing structures, it is essential to make a financially and strategically wise decision depending upon the size and shape of your business since the start, as the prices increase when your subscriber count goes up. If you are a start-up with small database, consider choosing a Service provider who offers a monthly subscription cost depending upon your subscriber count.  Choosing an Email Service Provider (ESP) for your Business

11. Email Automation: Industries like E-Commerce can grab the most out of the automated Emails with static layouts setting out for a large database, and also can be dynamically initiated whenever your website is updated with events, new product announcements and blog posts. Choosing an Email Service Provider (ESP) for your Business

12. Testing methodologies: If you are a new business and looking for best and efficient consumer interaction for your industry, the optimal way is to choose your two best content and contextual templates, and executing the campaigns to two equally potent lead lists and tracking the performance through appropriate reporting techniques like A/B testing. Choosing an Email Service Provider (ESP) for your Business

13. Tracking and reporting:  The best optimal result from your email marketing efforts can be achieved by tracking every metrics in the email campaigns and tying them in an efficient way to achieve your specific goals. Some of the essential metrics to be tracked and reported are Choosing an Email Service Provider (ESP) for your Business

14. The Click-through rate (CTR): Total number of recipients who clicked one or more links contained in the sent mail. Conversion Rate: The number of recipients cleared the CTR process and clicked the link to complete the desired action. Email forwarding or Sharing rate: These are very potential audience who are interested in your brand, forwarding the emails and clicking the social media or other shareable CTA buttons provided in the Emailers. Choosing an Email Service Provider (ESP) for your Business

15. Bounce rate: It indicates the percentage of Emails sent, but could not be delivered successfully to the recipient base. There are two possible types namely Soft bounces, which is a temporary problem with a valid email address and Hard bounces, an important metric to be noted which indicates invalid or deleted email addresses. Unsubscribe rates: Higher the people opt out of your Emailers, the unsubscribe rates are high, hence showing an improper target-market research. Engagement rates: The engagement time of your audience base clearing the conversion rates and going through your landing pages and websites can be tracked and reported for further betterment of your websites and landing pages. Choosing an Email Service Provider (ESP) for your Business

16. Customizing your content:  • Relevant content customization is very essential depending upon the segmented audience, yielding a better customer-interaction potential and engagement rate. Choosing an Email Service Provider (ESP) for your Business

17. CRM capabilities: • Segmenting your lead list with respect to CRM qualities such as using the contact data and lead scores to better identify their behaviors, engagement and interests for the best nurture, advance and closing on deals with the customer base. Choosing an Email Service Provider (ESP) for your Business

18. Life-cycle capabilities: Segmenting the audience on the basis of behaviours, interactions, demographic, history and more factors are to be set; and the advancement in ESPs now make the life cycle capabilities easier with ability to adjust and move the contact data and to trigger actions at ease with the site visits and SMS interaction. Choosing an Email Service Provider (ESP) for your Business

19. EXTENT OF SERVICES AND FEATURES FROM AN IDEAL ESP Not all the Email service providers offer the same level of service. Some provide the basic tools with a less price tag, and some offer advanced tools with content as well as contextual optimization services with various options at an additional cost. For More Articles – Visit: http://valueleaf.com/blog Choosing an Email Service Provider (ESP) for your Business

20. Test, measure, learn and reproduce your Email campaigns continuously in-order to achieve inclining results, understanding the magnificent potential behind your Email marketing and  benefiting the maximum out of your time, efforts and investment. For More Articles – Visit: http://valueleaf.com/blog Choosing an Email Service Provider (ESP) for your Business