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How to Get Money

How to Get Money. Where We’ve Been…Where We’re Going. So far this semester we have spent a lot of time discussing strategy How to fundraise What to think about How to get people to donate Today, we move to the actual tactics

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How to Get Money

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  1. How to Get Money

  2. Where We’ve Been…Where We’re Going • So far this semester we have spent a lot of time discussing strategy • How to fundraise • What to think about • How to get people to donate • Today, we move to the actual tactics • This discussion will be more like what we have discussed with direct mail and appeal letters

  3. Special Events • Examples • Average: Bring in $1 for ever $1.33 spent • Generate 15% of total individual contributions • NOT all about money though • Raise visibility, improve relationship with public, mobilize, celebrate, thank, kickoff larger campaign

  4. Types of Special Events • Lunches, dinners, food • Banquet fatigue • Ad books • Combo-platter events? • Auctions • Silent v. live • 25 people—2 people per item—need value of items to be double your fundraising goal • Create packages? • Fairs and festivals • Concerts and lectures

  5. More Types of Special Events • Walkathons, tournaments, contests • Can get boring • Home and garden tours • Garage sales, bake sales, used book sales • Pricing czar

  6. Things to Think About • Use your assets! • Multiply time estimate by 3! • Keep it green?

  7. Special Event Budgets and Calendars • Be realistic! • Add 20% for unanticipated costs • Do NOT be cheap in the wrong places • Income should exceed expenses by a healthy margin • Run different scenarios • Start early…but not too early with volunteers • Calendars must have start AND end dates

  8. Last Thoughts • Deal with risks and liabilities • Delegate shamelessly if you are in charge! • MUST send thank yous to EVERYONE • Compare final budget to original budget…this will help so much in future years!

  9. Switching Gears…Business and Sales • Over 50% of nonprofits are taking plunge into commercial enterprises • No clear rules here regarding likelihood for success • Advantage is that the money comes in with NO strings • IRS involvement: • 501(c)3 status is important • Activities within your mission, activities not part of an ongoing business, many exceptions as well (p. 299) • Will pay tax otherwise (even if all proceeds go back to charitable activities) • No way to tell clearly when IRS will tank your 501(c)3

  10. Two Main Options • Client-bases business • Low worker efficiency and high turnover • Difficulty in finding good managers • Conflicts in goals • Risk that business failure will harm client lives • Sales of goods and services • Outside expertise of staff • Conflict in goals

  11. Development • What goods and services you can offer • What customers want or need • Gaps? • Different source? • Brainstorm with others • Measure our ideas with reality • Talk to owners of similar businesses • Observe customers • Survey likely customers • Research demographics • Closed businesses that are similar • Check on price and competition • Three year business plan • Best, break-even, worst

  12. Printed Communications • Brochures • What do we want to include? • Why make them fairly general? • Newsletters • What to include? • Do we have to do this? • Annual reports • What to include? • Do we have to do this? • When to start?

  13. Websites! • Checklist on p. 407 is the key! • What do we want a website to do? • Contact info • Personality • Freshness • This can hurt you!!! • Content • Your agency v. more general stuff • Donation info and ease is a key! • Tell them how, how you have protected them, that it’s confidential, and that they don’t have to give online!

  14. Media • What makes a good story • Must present a hook • People or animals = advantage • Presentation of stories • Breaking news, features, arts/other events • Who to approach • Print, Radio, TV

  15. More Media • Know those around you • Give them stories that you know fit • Background research • Have experts available • How to pitch • Press release • Know where, when, and how to send • Publicity for special events • Stunts • Phone calls • Op-eds

  16. Other Thoughts • Protect yourself!!! • Lots of time for little reward? • What if the piece is unflattering? • You won’t get a copy • May be surprised by side the journalist is on • May get stuck defending your organization

  17. Social Media • Fastest growing Facebook demographics • Say goodbye to control • Do not be less than genuine with social media • This will NOT be a replacement! • Mobile text message donations

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