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Case Study: HOB Partner Zone

Case Study: HOB Partner Zone. What is the TecChannel Partner Zone?.

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Case Study: HOB Partner Zone

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  1. Case Study: HOB Partner Zone

  2. What is the TecChannel Partner Zone? The TecChannel Partner Zone is a special form of content integration. In a similar way to a microsite, a separate sub-channel is created. Here the customer can present various contents such as white papers, press releases, videos, case studies, etc. and at the same time fill exclusive advertising locations. At the same time various traffic drivers such as text ads, traditional banner formats, stand-alone mailshots and text links guarantee that high volumes of traffic are generated to the landing page = Partner Zone.

  3. - Animated hockey stick as effective advertising banner - Own item in navigation bar - Strong logo presence - Lead article in content area - Various downloads, datasheets, animations, etc. - Case studies and white papers to download

  4. Case Study: HOB Partner Zone Objective: Generation of brand and product awareness within the target group of IT experts. Lead generation and increase in the download rate of a test software program Advertising methods/materials: Teaser box, logo, leaderboard, MPU, skyscraper, flash animation white paper, case studies, newsletter text ads, datasheets Period: 8 weeks Results/click rates: Status: September 2007 Traffic in Partner Zone: 2300 Total impressions: 1.05 million Leads generated: Over 110 qualified leads Total downloads: 282

  5. Conclusion of HOB Partner Zone: By means of this content integration process, HOB not only succeeded in achieving a very high media reach, but also generated high-quality leads in the intended target group. It was also possible to achieve a clear increase in the download rate for the test version of the HOB software.

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