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DNS – HP & Brocade Partner

DNS – HP & Brocade Partner. Mark Porter Channel Sales 1 st May 2007. Agenda. The New Brocade Our strategy Acquisition Update Combined Roadmap Opportunities. McDATA Acquisition Simplify, Clarify, Communicate. Brocade has a Singular Focus. Our solutions help companies

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DNS – HP & Brocade Partner

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  1. DNS – HP & Brocade Partner Mark Porter Channel Sales 1st May 2007

  2. Agenda • The New Brocade • Our strategy • Acquisition Update • Combined Roadmap • Opportunities Brocade Confidential

  3. McDATA AcquisitionSimplify, Clarify, Communicate Brocade Confidential

  4. Brocade has a Singular Focus • Our solutions help companies • Reduce costs (capital and operating) • Improve efficiencies and reduce complexity • Minimize risk and ensure compliance We help organizations of all sizes to better connect, share, and manage their information Brocade Confidential

  5. Key Points of Our Strategy • Shared storage has an increasingly important role in driving next-generation efficiencies across the enterprise Data Center and we will be the leading supplier of solutions to realize these efficiencies • Brocade is executing on a strategy for growth and diversification • Leadership in SAN switching • Expansion into high-growth adjacent markets • Our team is focused on and committed to delivering exceptional results for customers, partners, and shareholders Brocade Confidential

  6. Leading the Emerging File Area Network (FAN) Market >1,000% growth (2005-2006) • Only complete suite of integrated FAN software • Leading products for enterprise –wide (Storage X) and branch office (WAFS) needs • Only suite integrated with Microsoft platform and technologies • Leading industry standards efforts Brocade Confidential

  7. File Based Data Traditional Block Data Users & Applications Servers Volume FAN SAN Filers Brocade’s Next-Generation Data Center Fabric Common Needs Across Block and File Data and Infrastructures Brocade Confidential

  8. File Based Data Traditional Block Data Users & Applications Servers Volume FAN SAN Filers Brocade’s Next-Generation Data Center Fabric Common Needs Across Block and File Data and Infrastructures • Holistic and integrated data management • Infrastructure for policy based application management • Converged network with multiple protocols • Non-disruptive growth and evolution Brocade Confidential

  9. The Chart of a Successful Growth CompanyTHANK YOU !! April 11rdth 2007: $ 10.12 Nov 4th 2005: $ 3.44 Brocade Confidential

  10. Brocade’s Go-To-Market Model 98% • OEM, and Channels are primary routes to market • Business Partners connect products into solutions • Channels are essential part of Brocade’s geo coverage model • We are 100% Indirect O E M B r o c a d e C u s t o m e r D I S T 50% 2% V A R Brocade Confidential

  11. Tuesday, September 12, 2006 Delivering on our McDATA Integration Commitments Minimize Disruption, Ensure Continuity, Simplicity • Ongoing product supply • Interoperability solutions • Unified management tools • Migration Tools and Services • Outstanding technical support Employees • Speed in providing clarity to employees was of the essence • Integration of sales teams in EMEA basically done within the first 4 weeks (with the exception of France) • Very excited about the outstanding new Brocadians who joined the team • More than doubled the number of Brocadians in EMEA Brocade Confidential

  12. Brocade + McDATA:Directors Roadmap Pre-Acquisition Post-Acquisition 2008 Converged Platform Brocade 48000 Director 384-ports McDATA i10k Director 256-ports McDATA ED-6140 Director 140-ports Brocade Confidential

  13. Brocade + McDATA:Switches Roadmap Pre-Acquisition Post-Acquisition Brocade 200E 16-port switch Brocade 200E 16-port switch Available through 2007 McDATA 4400 16-port switch End of Sale New Brocade 4100 32-port switch Brocade 5000 32-port switch Available through 2007 McDATA 4700 32-port switch End of Sale Brocade 4900 64-port switch Brocade Confidential

  14. Brocade + McDATA:Routers + Extension Roadmap Pre-Acquisition Post-Acquisition Brocade 7500 Multi-Protocol Router Routers Brocade 7500 Router Availablethrough 2007 McDATA 1620 and 2640 End of Sale Brocade FR4-18i Multi-Protocol Router blade Mainframe FICON / ESCON Extension McDATA Edge 3000 McDATA USD-X Brocade Confidential

  15. Brocade + McDATA:Management Roadmap 1H-2008 Pre-Acquisition Post-Acquisition Brocade Fabric Manager Converged Management Software McDATA EFC Manager Brocade SAN Health Brocade Confidential

  16. Performance Leadership Scalable Software and Services Common Management with EFCM True Interoperability Investment Protection and Extension Brocade SAN Product FamilyThe Leading SAN Connectivity Solutions for Open Systems & Mainframe Environments 48000 Mi10K M6140 4900 32–64 ports 5000 Routing and Extension Solutions New Bladed Server Switch Modules 16–32 ports EFCM 200E 8, 12, 16 ports Brocade Confidential

  17. Opportunities

  18. How to find them ?? Opportunity # 1 – Old Iron Campaign • Upgrades to existing SANs • FICON (for mainframes) • Extension solutions • SAN Software • Technology Refresh • Over 13 million SAN ports in thousands of customers (>80% of installed SAN base) • Over 65,000 SAN extension devices • Recognized and trusted expertise Brocade Confidential

  19. What tools & Programs to use? Opportunity # 1 – Old Iron Campaign • SAN Health helps easily audit and analyze your SAN: • FREE windows-based application that analyses SAN Health Diagnostics Capture • Report can have your company logo on it • Inventory switches, firmware versions, and fabric designs • Measure/check health statistics, performance statistics, and error conditions • Produce a detailed report with inventory, recommendations, historical performance graphs, and a Visio diagram • Use as a lead generation tool for you • Will bring you closer to your customer • Drives product sales and professional services hours Brocade Confidential

  20. EVA + Director Attach ProgramBrocade sales program # HPA0028 Receive a second Director chassis FREE! Buy EVA Buy 64-port SAN Director + = Tools for up-sell & Refresh • Offer to end user: Buy one HP EVA plus a HP B-Series Director 4/256 and 64 ports Receive for free a Second Director chassis (same software config) Effective dates: 29 Jan.’06 to 27 Apr.’07 • Eligibility: • Director must be sold in conjunction with an EVA (same invoice) • 64 ports can be achieved with any combination or 16 and 32 port blades • Offer limited to one free director chassis per account. • Offer can not be combined with any other Brocade programs • Program administered via Brocade deals desk. Brocade Confidential

  21. SAN Infrastructure Trade-In Program“Upgrade to 4G and get cash back on 1G/2G switches”Brocade program number: #HPA008 • HP have the largest SAN installed base Worldwide (over 2m B-Series ports) • An estimated 30%* of that installed base is still 1G • Equates to an estimated $150m revenue opportunity in EMEA (not including Services) Tools for up-sell & Refresh • Program Highlights: • Cash-back Rebate when trading in 1G/2G switches for 4G Switches & Directors (4/32,4/64 & 4/256). • Rebate paid on 1-to-1 “purchase-to-trade in” ratio. • Online processing for easy partner access. • HP handle all logistics: 1G/2G switch collection and rebate payment direct to end user. • Point partners to trade-in website*** www.eu.trade-in.hp.com * based on Brocade SAN Health Analysis of 20,000 SAN’s (May 2005) ** rebate value is the approximate Euro/GBP equivalent to USD amounts shown. *** not available in all European Countries. Check Trade-in portal for Country availability. Brocade Confidential

  22. (FOS based) (M-EOS based) Fabric 1 (M-EOS based) 5000 v5.2.1_NI 5000 v5.2.1 • Available Q2/07 4900 48000 5000 • Available Q4/07 Fabric 2 (FOS Based) 200E Investment protection through Interoperability Opportunity # 2 – Infrastructure Evolution • 3 types of interoperability: • Native E-port • Within the same SAN Brocade Confidential

  23. (FOS based) (M-EOS based) Fabric 1 (M-EOS based) 5000 v5.2.1_NI 5000 v5.2.1 Fabric 2 (FOS Based) Fabric 3 (FOS Based) Opportunity # 2 – Infrastructure Evolution Investment protection through Interoperability • 3 types of interoperability: • Native E-port • Within the same SAN • FC Routing • Between M-EOS open, M-EOS native and Brocade native SANs 7500 Brocade Confidential

  24. (FOS based) (M-EOS based) Fabric 1 (M-EOS based) 5000 v5.2.1_NI 5000 v5.2.1 Embedded w/ Access GW Fabric 2 (FOS Based) Fabric 3 (FOS, M-EOS based) Fabric 3 (FOS Based) Opportunity # 2 – Infrastructure Evolution Investment protection through Interoperability Infrastructure Evolution Vs Revolution • 3 types of interoperability: • Native E-port • Within the same SAN • FC Routing • Between M-EOS open, M-EOS native and Brocade native SANs • Bladed Server to SAN • Blade switch with Access Gateway 7500 Brocade Confidential

  25. Opportunity # 3 – Brocade Partner Program • Full OEM focused partner program • Rewarding loyalty & partnership • Monthly accrued MDF based on POS dataEarn up to 2% MDF on HP switch / director sales – HP part no. • MDF split across Marketing % / demo equipment / training • Pre-sales technical support – SE Support, knowledgebase • Access to sales and technical tools via a secure partner web site • Presence on the Brocade Web Site • Visit the Brocade Partner Network http://partner.brocade.com or email channel@brocade.com for more information Brocade Confidential

  26. SAN Installed Base Jointly drive up-sell and tech refresh with your HP / Brcd teams Industry Leadership Brcd is 100% focusedBrcd is leading the SAN industry Brcd is committed to future innovation Evolution vs Revolution Keeping Customer Loyalty& Trust through Investment Protection Channel Focus & Investment HP & Brocade Partnership Benefits Increase MDF funding through joint partnership What I like you to think about after today !!! Brocade Confidential

  27. ThankYou

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