1 / 11

Do you think your customers want the product

When you go out to buy something with your hard-earned money, would you prefer purchasing from a brand that you care about and one that you trust or one that is trying to trick you into buying free-but-not-so-free stuff? Establishing authenticity and trust is a big deal. Trust is foundational when it comes to making your target audience feel connected. Regardless of how deep their pockets are, businesses can build customer loyalty brick by brick with the help of authentic connections.<br>

vantageites
Télécharger la présentation

Do you think your customers want the product

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Do you think your customers want your product?

  2. Do they really want your product or you just want to sell it? The customers drive the business, making it all the more important to know how to establish a connection with your consumers. The connection that you build helps in retaining and acquiring customers for your brand. The golden rule we follow is to make them feel like a person and not just as a business. With the new era of marketing with an improved digital experience, brands now can connect with their customers easier than ever before. The question is, how? How can a brand with graphics, digital marketing, and content help your brand establish a long-lasting relationship with your customers?

  3. Reasons why customer connection is important? Customer Lifetime Value (CLV) Reduced customer turnover When you practice the right techniques to build customer relationships, you deliver a great experience too. Fulfilling the demand of customers boosts their level of satisfaction. Your customers are brought back to you and you reduce customer attritions by delivering the services they expect and deserve. A happy customer provides high value to the business in the long run. Outbound Engine claims that acquiring a new customer can cost five times more than retaining an existing customer. This means, retaining a customer is eaAsier than acquiring one. High CLV means each customer will bring in more revenue for your company.

  4. A survey done by Forbes on more than 1000 customers proves that 44% of consumers say they will likely repeat after a personalized shopping experience.

  5. The digital marketing aspect Social media platforms Appreciate your customers Survey your customers Prioritize customer concerns A recent Marketing Dive survey shows that 40% of users expect a brand to respond to them within the first hour of connecting, and nearly 80% expect a response within the first 24 hours. The key to customer satisfaction is to exceed their expectations. Going the extra mile for them will make your consumers feel important. More than satisfied customers also prove as a gateway to more customers. To stay informed about the wants of your customers, send out surveys. You can use this data to alert them to relevant special offers on related products or improve your overall product/service offering. Treat your customers as a priority, even after-sales. Be there for them irrespective of how your business is performing. Customer inquiries and complaints show your seriousness towards them.

  6. The graphics aspect Better relationships Consumer attention Explaining better Lasting impressions The color scheme and design need to portray your message clearly. Also, publishing professional creatives on your social media platforms will help in developing high-profile relationships. Using graphics, specifically motion graphics, makes the customers stop and look at the feed. Impact Plus says that viewers retain 95% of the content they see in a video, compared to the 10% they are able to recall via text. Make Digital Group, in another observation, stated, "People who attempt to follow directions using text and illustrations do 323% better than people who try to follow directions using only text." The graphics are the face of your brand, so make sure it is good. At first glance, the quality of your graphics will determine if the customer is going to spend additional time reading your brand story or not.

  7. Graphics help viewers to break down information better, as they can live and experience the message being conveyed, instead of relying on their imagination based on the focussed reading.

  8. The content aspect Customers are not just transactions Empathy marketing Personalized approach Further, in the article by Business News Daily, Peelu Shivaraju, the owner and operator of a Money Mailer franchise in Michigan, says being more personal with customers strengthens your bonds with them. Empathy is the most defining quality of human beings. After the world suffered a pandemic together, it only makes sense that the brands also develop such content that is empathetic to their readers. If you want your customers to feel special, approach them personally. According to a statistic published by Outgrow, 72% of consumers say that they only engage with personalized content.⁣

  9. In a nutshell In other words, customers will stay loyal if you establish a personalized connection. The focus of the businesses should be on building strong customer relationships.

  10. Are you ready to connect with your customers?

  11. Thank You! Got Questions? www.vantageites.com

More Related