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Funding Success

Funding Success. Strategies for Gaining Financial Support for Your Mission. MISSION?. Goals Outcomes Impact on others Can you capture your mission in a minute?. The PROMISE!. Coca-Cola Burger King Others?. What Is Your Promise?. Why People Give?. Today’s Donors – What Do They Seek?.

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Funding Success

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  1. Funding Success Strategies for Gaining Financial Support for Your Mission

  2. MISSION? • Goals • Outcomes • Impact on others • Can you capture your mission in a minute?

  3. The PROMISE! • Coca-Cola • Burger King • Others?

  4. What Is Your Promise?

  5. Why People Give?

  6. Today’s Donors – What Do They Seek? • Christian Stewardship Fulfillment • Solid history of community service • Clear, supportable CASE FOR SUPPORT • Reflection of donors “heart”

  7. Persuasive presentation, solicitation by trusted, credible organization volunteers & staff • Absence of pressure • Invitation to become “partner” …to share, to join

  8. How People Give?

  9. Donor Pyramid

  10. Constituency Model

  11. The RIGHTS • Right person • Right Prospect • Right $ amount • Right purpose • Right time • Right way • And … RIGHT REASONS TO MAKE THE ASK!

  12. The Giving Cycle

  13. Annual Giving • Direct Mail • Events

  14. Special Events Criteria • Who is the audience? • Could you reach the audience through a different strategy or means? • What will attract them? • What is the event’s purpose?

  15. Special Events? • Purpose Possibilities • Publicity • “Visibility Quotient” • Fundraising • Cultivate or Reward Donors/Involve Volunteers

  16. Is the event unique and a “go to” event? • Is the price OK for market? • What type of event considering resources of volunteers & staff?

  17. Ladder of Effectiveness • Personal: face to face • Team of two • One person • Personal letter (on personal stationery) • With telephone follow-up • Without telephone follow-up • Personal telephone • With letter follow-up • Without letter follow-up

  18. Gift Chart for a Giving Strategy • Select a Round Figure for Annual or “Campaign” Goal • The 1st two gifts equal 10% of goal (5% each) • For instance…for $60,000 campaign, the 1st level is $6,000 or two $3,000 gifts

  19. Campaign Strategy • Select a Round Figure for Annual or “Campaign” Goal • The 1st two gifts equal 10% of goal (5% each) • For instance…for $60,000 campaign, the 1st level is $6,000 or two $3,000 gifts

  20. $60,000 Campaign Gift Size # Gifts # Prospects Range Total Cumulative $3,000 2 10 $6,000 $6,000 $1,500-2,999 4 20 $6,000 $12,000 $750-1,449 12 48 $9,000 $21,000 $500-749 18 72 $9,000 $30,000 $250-499 24 72 $6,000 $36,000 $100-249 120 360 $12,000 $48,000 Under $100 400 800 $12,000 $60,000

  21. Planned Gift A planned gift is legally provided for during the donor’s lifetime and transferred upon death or term to charity.

  22. Planned gifts • Bequests via will or living trust • Life insurance • IRAs • Charitable Gift Annuities • Charitable Remainder Trusts • And more

  23. Planned Gift Significance • For the continuing “foundation” of your mission in the future • Oftentimes the largest gift a donor will make • Source of the gift may be non-liquid or reserved assets, such as property

  24. Forum

  25. Resources • LCMS Foundation • www.lcmsfoundation.org • Association of Lutheran Development Executives • www.alde.org • Thrivent • www.thrivent.com

  26. More Resources • Books • Funding Your Vision by Gerald H. Twombly • Asking by Jerold Panas

  27. Christian StewardshipWhat Drives Us? God’s Love His Mission Our Response

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