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Commercialisation of Australian Sports & Government Structure

http://www.youtube.com/watch?v=L0rDfV2CE_M. Commercialisation of Australian Sports & Government Structure. Learning Objectives. Demonstrate knowledge & understanding when discussing; Commercialisation Government structure In relation to Australia. Characteristics of Australia.

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Commercialisation of Australian Sports & Government Structure

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  1. http://www.youtube.com/watch?v=L0rDfV2CE_M Commercialisation of Australian Sports & Government Structure

  2. Learning Objectives • Demonstrate knowledge & understanding when discussing; • Commercialisation • Government structure • In relation to Australia

  3. Characteristics of Australia • young nation • The population is 21m people. • In 1770 the James Cook • three time zones. • sparsely populated • Australia consists of 6 states and two territories. • vast majority of land uninhabitable • 85% of the population live in just over 3% of land! • Australia, unlike the USA, adopted many English games and great sporting rivalries developed and continue today. • In 1901 Australia became an independent commonwealth country of the British Empire. However, the country and its people have created a new culture and identity.

  4. How may Australia's size impeded its early sporting growth?

  5. Government • 1901 Independence • Queen still Chief of State. • Central government – federal level • State & territory • Local Centralised or decentralised?

  6. NO National Curriculum

  7. 6 states each with their own capitol city and independent parliament

  8. Key Terms • Australian Sports Commission (ASC) • Federal government: • Mass participation & excellence • Contrast to the UK; does the UK government have power for policy making for sport?

  9. States have control over education. • 1992 enquiry into failing PE standards • ASC – policy making in mass participation & pursuit of excellence

  10. Correction • UK sporting Organisation – DECENTRALISED Power is not centrally held

  11. Commercialisation in Australia • Similar trends to UK & USA – 1970’s shift World Series Cricket http://www.youtube.com/watch?v=CFEvqeqiY6E http://en.wikipedia.org/wiki/File:ABC_World_Series_Cricket.ogv

  12. Sport Media Sponsorship

  13. Commercialism • 1995 pay TV – Sport as a Commodity Bought by consumer Rupert Murdoch – Rugby League vs. Super League • Multinational Companies now involved

  14. Rise in obesity?

  15. Commercialisation • Shaped by: • Historical • Geographical • Socio-economic determinants

  16. Oz Commercialism • 1980’s shift to TV income IRREVERSIBLE World Series Cricket research

  17. Ways to pick up marks!! • When points of similarity are drawn together • When a contrast is made between two points Determinants that frame a country; 20 mark COMPARE CULTURAL BACKGROUND Influences PA, mass participation, pursuit of excellence

  18. Exam Practice • Explain the factors that have stimulated the growth of commercialised sport in the UK & in Australia. (6) • Research – 5 min • Plan – 5 min • Answer – 10 min

  19. Aboriginies • Prior to UK – 350K • White took territories • 1971 government committed to MULTICULTURISM • 2007 Prime Minister made apology for crimes

  20. Cathy Freeman – ‘Breaking through the glass ceiling’ • Creating link between white & aboriginal • Life expectancy & general standard • Less than 2% of population

  21. The ASC is Australia’s primary national sports administration and advisory agency, and the cornerstone of a wide-ranging sports system. On behalf of the Australian Government, the ASC plays a central leadership role in the development and operation of the Australian sports system, administering and funding innovative sport programs and providing leadership, coordination and support for the sports sector. The ASC is recognised as a world leader in the development of high performance sport and sports participation. Services are provided in a range of fields including: high performance coaching sport sciences sports information sports management facility management education and resources participation development delivery of funding programs to national sporting organisations. Australian Sports Commission

  22. ASC aims Our mission ‘To enrich the lives of all Australians through sport’ Our vision To continue to be recognised as the world leader in developing high performance and community sport. Our values In its relationship with its stakeholders, the ASC will: be responsive to their needs consult and endeavour to reach common understandings be open and transparent listen and communicate openly accept full responsibility for its decisions and actions.

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