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Conquering The Toilet – Our Roadmap

Conquering The Toilet – Our Roadmap. Why Toilet ?.

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Conquering The Toilet – Our Roadmap

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  1. Conquering The Toilet – Our Roadmap

  2. Why Toilet? Toilet is a subject that affects the life of all human being. Yet, it remains a 'taboo' almost everywhere. In most cultures, it is considered impolite or improper to discuss the subject. As such, toilet problems continue without solutions, because if you can't talk about it, you can't improve it.

  3. Who is World Toilet Organization (WTO) ? Restroom Associations of Singapore, Japan, Korea, Taiwan and Vietnam, decided to form the World Toilet Organization, with an eventual aim of having members in every part of the globe.During the World Toilet Summit in Nov 2001,  "The Singapore Declaration For Future Toilet Action", was signed by 15 World Toilet Organization members.(see attached Declaration). This Declaration forms the basis and sets the direction of our global effort hereafter.

  4. Establish a world recognised body focusing on sanitation issues Generate awareness on importance of good toilet environment Establish a community to promote creative development fortoilet solutions Provide an efficient conduit to collate, publish and disseminate information globally Propagate the worldwide need for better toilet standards >> Scope of Project << Splash Screen The objectives of the World Toilet Organisation (WTO) is to:

  5. Pool Toilet Resources through Worldwide networks Design & Function Environmental Issues Public Education Training Health Maintenance >> Scope of Project << Splash Screen

  6. Collaborates with UNEP, UNCHS (habitat), WHO, UNICEF, governmental and Non-Governmental Organisations (NGOs) Recognizes good International Toilet efforts and achievementthrough awards >> Scope of Project << Splash Screen

  7. RA (Singapore) has been networking with numerous Toilet associations and related organisations worldwide through attending other International meetings or visiting them. WTO Portal will serve as the ideal meeting place whereall toilet activities and associations around the worldgather to form a e-community, that will eventually formsa World Authority in Toilet. >> Scope of Project << Splash Screen What is WTO Portal?

  8. Efficiency for allSharing knowledge empowers and enriches the world without losses to the giver. Motivation for volunteersWhen volunteers work closer, psychological barriers disappear and compassion motivates. Political Benefits- Close relationship with Malaysia Toilet Committee( Dr Mahathir's initiative). - Media visibility. - Japan/Korea joint toilet symposium in parallel with their joint-hosting of the World Cup . >> Scope of Project << Splash Screen The objectives of www.worldtoilet.org are:

  9. >> Scope of Project << Splash Screen The objectives of www.worldtoilet.org are:(continued) National PrideMr Gerard Ee said our World Toilet Organization's effort has "Put Singapore on the World Map" And in the words of Mr Daniel Wang, "We can fly our flag high" We are proud that we have done both and want to do much more. We feel as if we are winning an Olympic Medal in Social Work.

  10. Strengths >> Scope of Project << Splash Screen • Negligible Advertising Dollars Because of its taboo nature, the subject became 'sexy' to journalist and has been widely published recently. • Low Operating Costs Enjoy a worldwide network of 'offices’ (in the form of local toilet associations) who are self-motivated to promote the subject. • Virtual Monopoly There is no second set of toilet associations network in the world. Therefore, we can work at our pace and link every toilet related sites to us without fear of competition.

  11. Strengths >> Scope of Project << Splash Screen • Website Stickiness People will come because: 1) The subject affects them in their daily life 2) They want their views or ‘Voices’ to be heard on the subject 3) The awesome effect of discovering the facts of this subject leads people to share this knowledge by word-of-mouth 4) Good toilet humour on WTO portal.

  12. Strengths >> Scope of Project << Splash Screen • Content RichWTO portal has a huge diversity of contents that includes: - wide collections of White Papers, survey results, etc. - demographics reports - ‘Know-How’ information (i.e. cleaning technology, design solutions, sewage treatments, sanitation management) - Product evaluations, information and applicationsRich multimedia contents like: - 3D Product Showcase - streaming video clips - interactive manuals - online ‘live’ seminars and conferences, etc.

  13. Strengths >> Scope of Project << Splash Screen • High Profile EndorsementsJapan Toilet association has been working 16 years now with toilets education and all our activities are supported by the United Nation agencies such as UNEP, UNCHS, WHO, UNICEF, etc. Japan’s Ministry of Foreign Affair is happy to give foreign aid to poor countries to build their toilets.

  14. Strengths >> Scope of Project << Splash Screen • High Profile EndorsementsMany high status people are in the network. Examples: - Professor Hideo Nishioka of KEIO university (President of Japan Toilet Association) - Mayor of Suwon City Sim Jae-Duck (President of Korea Clean Toilet Assoc) - Senator Mechai of Thailand (Famously known as Mr. Condom) - Dr.Bindeshwar of India (President of Sulabh International) - Prof Clara Greed (member of British Toilet Assoc), etc.

  15. Strengths >> Scope of Project << Splash Screen • Worldwide EventsWorldwide events will be celebrated on the portal. All these off-line events will become vehicles to drive traffic into our portal.Calendar of events such as: - World Toilet Summit rotating in 1 new country every year: • 2001 in Singapore Expo: 19-21 Nov • 2002in Seoul/Suwon City(Host: Mayor Sim Jae-Duck, President of Korea Clean Toilet Association) • 2003 in New Delhi,India(Host:Dr. Bindeshwar Pathak, Founder of Sulabh International Social Service Organization) • 2004 in Beijing, China(Host: Mr Yu Chang Chiang, Head of Beijing Tourism Bureau) • 2005 under consideration between Sydney and London

  16. >> Scope of Project Strengths << Splash Screen • Commemorative Toilet Days I.e. - 19 Nov is World Toilet Day - 10 Nov is Japan Toilet Day • Worldwide local and regional toilet meetings all year round • Annual Singapore Clean Toilet Campaign • All year round activities to promote toilet awareness worldwide

  17. Weaknesses >> Scope of Project << Splash Screen • “New” Subject - Toilet is still a 'new' subject and much work is needed to educate even an ordinary person on its importance. - People have grown so accustom to their inconveniences and sufferings that they developed a natural avoidance of the subject. However, once they realised the message, they will become motivated. • Lack of Certain Resources Coordinating a World organisation requires great resources and energy. We need to continuously generate enthusiasm and recruit resources in order to succeed.

  18. Opportunities >> Scope of Project << Splash Screen Singapore is able to seize the opportunity to host this portal because: • We won the hearts of the international toilet fraternity through our genuine, selfless and diligent effort to build this organization. • Singapore took the initiative before others did. There is no World Body for toilet. • Singapore won the bid to host the first World Toilet Summit 2001. • English is the common language in Singapore but not in Japan, Korea, Taiwan and Vietnam. • We are proud to make Singapore the driver in this movement.

  19. Threat >> Scope of Project << Splash Screen • The structure of World Toilet Organisation is an informal one. This is to avoid hierarchy and power struggle. It will be an organisation by performance instead of by registration. • Solution:Professor Tommy Koh has introduced us to: 1. ASEAN Secretariat, Mr Rob Severino 2. P.A., Mr Ong Keng Yong 3. UN-ESCAP, Mr Kim Hak-Soo 4. UNEP, Mr Klaus ToepferUNEP was very please with our 'holistic' approach to Toilet issues.

  20. Social Values >> Scope of Project << Splash Screen • Worldwide Coordinated Efforts and Sharing Initiative • Promote Awareness and Voluntary Efforts • Establish Good Relationships between Countries • Facilitate and Accelerate sharing, R&D of Technology to Create Innovative Solutions • Cultivating hygiene-conscientious values in Singaporeans and become the ‘Capital’ to promote this particular aspect of civilization

  21. Commercial Values - Holistic Approach >> Scope of Project << Splash Screen • While the portal devotes its main attention on Social customers, we are conscious of the necessity of industrial and commercial customers as well.

  22. Commercial Values - Holistic Approach >> Scope of Project << Splash Screen • However, the 'care' can only be complete with application of actual products and services from vendors,thus coming full circle with both social and commercial goals. • This Holistic approach is more effective because there is a natural interface between products and solutions.

  23. Design Advisories >> Scope of Project << Splash Screen • Ideal Toilet Showcase • Product Information and Advisories • Toilet Design Information (for urban & rural toilet systems) • Showcase of 3D Products

  24. Forum Feedback Services >> Scope of Project << Splash Screen • Community Discussions focusing on various topics of interests (i.e. User complaints, Toilet environment, Cleaning process, legislation, etc.) • Feedback on Public opinions and suggestions • Facility to allow user feedback on: • - website • - information • - request • - complaints

  25. Events Calendaring Types of Organisations Government Social Trade L E V E L S International National Local >> Scope of Project << Splash Screen Events Include:Symposiums, Educational Tours, Exhibitions, Community Events.

  26. Articles Contests >> Scope of Project << Splash Screen • Editorials • Reports • Toilet Design contests • Product Design contests • Public Message contests • Games (i.e. poetry, graffiti, names, etc.) • Arts (Jewellery designs, painting, sculptures,cartoons, etc.)

  27. Advertorials Membership Registration >> Scope of Project << Splash Screen • Advertisements in an Editorial format • Products Exhibition • Electronic Shopping Cart Management System • E-Commerce Transactions Facility • Facilitates registration of: • - Site members • - Toilet Associations • - Merchants • - Trade Bodies

  28. White Papers >> Scope of Project << Splash Screen • Submissions from researchers, academia and government institutes • Demographics Survey Results • Health Reports • Living Conditions and Quality of Life • New Inventions and Innovations • Methodologies and Systems • Cultural and Religious Issues

  29. World Toilet Support Center >> Scope of Project << Splash Screen • Sharing of Campaigns Materials and Methodologies • Free templates for NGOs to design their own web-sites • Sample Constitution for their reference and modification • Ideas Pool • Consultancy and Products Referrals • Foreign Aid to 3rd World Countries

  30. Links >> Scope of Project << Splash Screen • links to the worldwide toilet associations • links to Government, NGOs, United Nations, etc • links to Universities and relevant institutes • links to Product Manufacturers, Trade Bodies, etc • links to other toilet information portals

  31. "Work with your whole heart, for in this area there is little competition." Jack SimFounding MemberWorld Toilet Organization << Splash Screen

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