How are App Clips Benefiting Businesses in Multiple ways?

1. How Are App Clips Benefiting Businesses in Multiple ways? Imagine how your users will feel when you will ask them to download multiple applications for one-time use? At present, the Apple app store is crowded, with nearly ​2 million apps​, while Google's PlayStore has ​2.8 million apps. Just think a while, how challenging it will be for you to convince the users to download so many different apps. What if your business dive into the market with ​mini-applications called App Clips. ​With this feature, users will be able to interact with certain app functions much faster than they do before. Apple came up with this news at its ​Worldwide Developers' Conference 2020​. The event came up with a huge announcement that says that Apple is debuting with App clips which are like the version of Android's instant apps. These app clips are small in size averaging around ​10 MB and launch within seconds in the users' iPhone or iPad.This feature seems great when you do not need to download more apps than you really need. Here, we will have a look at the benefits of app clips in different business domains.

2. What is an App Clip? App Clip is a small part of your application that a user uses when he or she needs it. Since they are discoverable when needed, they are designed to be lightweight and fast so that any user can open them easily and complete the experience in seconds. Users will use only that portion of the app that they require. It offers two functionalities either to download the full application or use a small part of the application. It allows the users to use the important functionalities there and then. For example, ​one of your users wants to reserve a seat at the cafe, and the other user wants to pay for a drink. These two users will launch only that part of the app that they require at that particular moment. How Can App Clips Help Your Business in Multiple ways? Make app clips a part of your app and make your application stand out in the entire world. It will automatically boost your eCommerce sales and retail experience.

3. None of the users wants their phone's space to be full of applications which they use once or twice in a long span. App Clip enables its users to use only that part of the application they require at a specific time. As a brand, you can showcase only relevant information to your customers only when they need it. App Clips directly hits the needs of customers and increases ​business visibility and revenue. Use the subpart of the application It means a subset of the app. Here, the user uses only that functionality of the application that they wish to use. Download the application If a user wishes to download the application, they will get the option to download the app from within the clip. How App Clips Made Discoverable? NFC Tags - Users having NFC tags can tap the tags on their iPhone to launch an app clip. They can perform the task even through a lock screen. App Clip Codes By 2020 end, Apple will offer the tools needed for creating the app clip codes. But it doesn't mean we cannot appreciate what is to come. The app clip code would have to be encoded. URL and an NFC tag, which would enable the code to be tapped and scanned by the iPhone camera. QR Codes - The user can place the QR code in a specific location to launch the app. All they need to do is scan the code using the camera app or barcode reader. Link in Messages - Users can share app clips through messages, and the person at the other end can directly open the app by just entering into the messages. Card in Maps -

4. In case the app clip is linked to a particular location, as a user, you need to register it to appear on a place card in Maps so that the user can directly open it. New App Library – It is one of the hidden yet unimaginable features of iOS phones. The newly downloaded app does not create home screen clutter. Some of the recently used app clips can be easily found and launched from the new app library's recent section. Safari App Banner – Smartphone users can tap the web page configured with Smart App Banner to open the Apple Clips app. How are App Clips beneficial for business providers? Businesses have been highly benefited from the new iOS14 app. Have a look at some of its use cases. ● renting of bikes, cars, electric vehicles;

5. ● paid parking spots; ● booking tours or apartments; ● buying food and goods on the go; ● making reservations in busy places; ● pre-ordering seats in cinema or restaurants; ● making prior orders or food takeouts, ● access to AR content or audio commentary (museums, art spaces, excursions). With App Clips, users can enjoy multiple experiences seamlessly by just launching the app clip. Let's understand this with the help of an example. Suppose you own a grocery shop, and there is a long queue of people. Customers are unable to make the payment because of this and are leaving the store. With the help of App clip, customers can easily make payments and save waiting time. All they need to do is launch the app clip, the part of the entire application which they require, and you are good to go. Always keep in mind the App Clip design guidelines, and follow the deep linking practice so that the app users can enjoy a seamless experience. It will allow users to open the specific screen that you invoked with the app clip. What are the pain points of App Clips? Undoubtedly, app clips are going to be successful in the months and years ahead. But, like everything else, app clips come with their own set of drawbacks. ● Apple Clips are mainly designed for iOS users, though Android instant apps offer similar functionalities. With this, you can limit your audience to only iPhone users by adding an App Clip QR Code or NFC console in the retail store or restaurant. ● Transaction made with App Clips is kept inside the Apple Pay ecosystem where it becomes difficult to collect data of users and convince them to sign up for an account or loyalty scheme.

6. ● With App Clips, users will download only that part of the app that they require. Since this app disappears from smartphones after eight hours, this may result in a loss of valuable customers. It restricts the users to download the entire application. Final Words Even if the users will be interacting with a portion of the application, it does not mean that you can ignore the UI and UX of the application. Every minute details on the application need special attention and contribute to the success of your business. App clips make people's interaction with the app even faster and manifold the conversion rate of your eCommerce business. This mini, instant app has emerged as a great tool that will benefit both the users and the business at the same time. In case, you are looking for expansion into app clips for your iOS apps, ​hire ios app developers in India from the top mobile app development companies. They have in-depth expertise in developing app clips across different industry verticals.