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The Community/Individual Cycle: ZoneTag and Y!RB

The Community/Individual Cycle: ZoneTag and Y!RB. Mor Naaman Yahoo! Research Berkeley. Attraction Map of Paris. Stanley Milgram, 1976. Psychological Maps of Paris. Attraction Map of London. Jaffe et al, 2006. Social Media Cycle. How?. Why?. What?. Talk Outline. Wisdom of the tags

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The Community/Individual Cycle: ZoneTag and Y!RB

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  1. The Community/Individual Cycle:ZoneTag and Y!RB Mor Naaman Yahoo! Research Berkeley

  2. Attraction Map of Paris • Stanley Milgram, 1976. • Psychological Maps of Paris http://zonetag.research.yahoo.com

  3. Attraction Map of London • Jaffe et al, 2006. http://zonetag.research.yahoo.com

  4. Social Media Cycle How? Why? What? http://zonetag.research.yahoo.com

  5. Talk Outline • Wisdom of the tags • mining information from geo-tagged photos • ZoneTag • your photos in context • Why we tag • a user study of tagging http://zonetag.research.yahoo.com

  6. Information Overload? • Flickr “geotagged” http://zonetag.research.yahoo.com

  7. What can we derive? • Given all photos from a geographic region, • find a “representative” summary set • generate a meaningful visualization • Dataset: (photo_id, user_id, latitude, longitude) (photo_id, tag) http://zonetag.research.yahoo.com

  8. Issues to Tackle • Noisy data • Photographer biases • In locations • In Tags • Wrong data Whatever, color, city, spectrum, santa barbara, california, usa, Lookatme, Herbert Bayer Chromatic Gate http://zonetag.research.yahoo.com

  9. Intuition • More “activity” in a certain location indicates importance of that location • Tag that are unique to a certain location can suggest importance of that location http://zonetag.research.yahoo.com

  10. (Very) Simple Example http://zonetag.research.yahoo.com

  11. Golden Gate Bridge TransAmerica AT&T Baseball Park Golden Gate Twin Peaks Golden Gate Ocean Beach Bay Bridge Chinatown Summary of San Francisco http://zonetag.research.yahoo.com

  12. Tag Maps http://zonetag.research.yahoo.com

  13. Tag Maps http://zonetag.research.yahoo.com

  14. Social Media Cycle How? Why? What? http://zonetag.research.yahoo.com

  15. International Remix • Demo? • Extracting patterns http://zonetag.research.yahoo.com

  16. International Remix http://zonetag.research.yahoo.com

  17. Key Framing http://zonetag.research.yahoo.com

  18. Reuse Patterns http://zonetag.research.yahoo.com

  19. Reuse Patterns http://zonetag.research.yahoo.com

  20. Flickr • Interestingness • Vs. popular on YouTube? http://zonetag.research.yahoo.com

  21. Outline How? Why? What? http://zonetag.research.yahoo.com

  22. Outline • Wisdom of the tags • mining information from geo-tagged photos • ZoneTag • your photos in context • Why we tag • a user study of tagging http://zonetag.research.yahoo.com

  23. Another Look at the Tag Map http://zonetag.research.yahoo.com

  24. ZoneTag(?) How would we: Create/store? Find? Share? Discover? “Everything in the world exists to end up in a photograph”-- Susan Sontag http://zonetag.research.yahoo.com

  25. Why Cameraphones? • Programmable • Context-aware • Network-connected • Quality… it’s getting there • Numbers, numbers… • 500,000,000 (Source: Future Image Inc.) http://zonetag.research.yahoo.com

  26. Current Mobile Experience • Difficult to share (or even save!) • Hard to find • No context • No semantic information http://zonetag.research.yahoo.com

  27. ZoneTag Experience • 2-click upload (same key!) • Photo uploaded with location and time metadata http://zonetag.research.yahoo.com

  28. ZoneTag Experience • Tagging made easy • Tag/annotate your photos from the phone http://zonetag.research.yahoo.com

  29. Where do locations come from? • Bluetooth GPS (when available) • User-contributed cell tower mapping http://zonetag.research.yahoo.com

  30. Where do tags come from? • Tags I used in this context (`home’) • Tags my friends used in this context (`Research Meeting’) • Tags other people used in this context (`PARC’, ‘Mor Naaman’, `This talk sucks’) http://zonetag.research.yahoo.com

  31. Where do tags come from? • Stuff around you: • Yahoo! Local • Upcoming.org (`Mor Naaman @ PARC’, `PARC George E. Pake Auditorium’) • Stuff from you (any RSS 2.0 feed): • Calendar (G, Upcoming.org, Kiko,…) • Favorite hangouts http://zonetag.research.yahoo.com

  32. Suggested Tags “When I went to upload, there were already all these exotic tags like "Bill Graham Civic Auditorium" and "Bob dylan live" available...it sure was convenient to just select and go…” http://zonetag.research.yahoo.com

  33. Where do tags go? • Back to the original RSS items • Upcoming.org • Action Tags • Trigger a call to a web service • With parameters • Command line - from your phone Rotate:right Email:dad Group:zonetag Scanr:document http://zonetag.research.yahoo.com

  34. (?) (?) (?) (Bradley Horowitz, elatable.com) I’m Too Lazy (you’re not alone) • Tagging is the means, not the goal • Benefits even if you never tagged a single image http://zonetag.research.yahoo.com

  35. Things We Learned • Tagging behavior: • All over the place • More than Shozu • Connected to privacy http://zonetag.research.yahoo.com

  36. Outline How? Why? What? http://zonetag.research.yahoo.com

  37. International Remix? • How can Intl Remix leverage the community to help the individual? http://zonetag.research.yahoo.com

  38. Outline How? Why? What? http://zonetag.research.yahoo.com

  39. Outline • Wisdom of the tags • mining information from geo-tagged photos • ZoneTag • your photos in context • Why we tag • a user study of tagging http://zonetag.research.yahoo.com

  40. Why Tag? • What are tags? http://zonetag.research.yahoo.com

  41. Why Tag? Bay Bridge, Fog, [San Francisco, 94105] http://zonetag.research.yahoo.com

  42. Why Tag? RedSox, Fenway, GreenMonster, [Boston, 02215], … http://zonetag.research.yahoo.com

  43. Why Tag? Liz, sunbathing, sunny, sunglasses, concrete, [Palo Alto, 94306], … http://zonetag.research.yahoo.com

  44. Tag Affordances on Flickr • Displayed next to photo • Can be used to search: • Your own photos • Others’ photos • Public photos http://zonetag.research.yahoo.com

  45. Tag Affordances on Flickr • Displayed next to photo • Can be used to search: • Your own photos • Others’ photos • Public photos http://zonetag.research.yahoo.com

  46. Tags on ZoneTag • By default, tags are kept from one photo to next • Tags used in a location will be suggested in that location • To you • To others • Immediate (i.e., during event) • Place name tags added automatically http://zonetag.research.yahoo.com

  47. User Study • 13 ZoneTag users (23-45, 9m, 4f) • All “taggers” (no use to ask non-taggers why they tag) • Structured interviews http://zonetag.research.yahoo.com

  48. Expected… • Organization/retrieval • Creator/synthesizer • “Tagging for community” http://zonetag.research.yahoo.com

  49. Found… • Motivation taxonomy • No “synthesizers” • Inspired by community • Organization/retrieval • Creator/Synthesizer • “Tagging for community” X http://zonetag.research.yahoo.com

  50. Motivation Taxonomy “If I tagged ahead of time I can go back and get all my pictures of [my children]…” “…I then think “well, maybe I should tag this” so I can find it again later” “I’m obsessive-compulsive” http://zonetag.research.yahoo.com

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