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Legible London ... Supporting walking in the Capital

Legible London ... Supporting walking in the Capital. Contents. The need for Legible London The principles of Legible London Timeline Evaluation to date Current pilots Partners Next steps. What stops people walking? . 1. Safety.

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Legible London ... Supporting walking in the Capital

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  1. Legible London ... Supporting walking in the Capital

  2. Contents The need for Legible London The principles of Legible London Timeline Evaluation to date Current pilots Partners Next steps

  3. What stops people walking? 1 Safety 1 in 5 people don’t feel safe walking alone in their local area 2 Traffic and congestion 51% of Londoners think traffic congestion is a serious problem for pedestrians 3 Unpleasant walking environment 40% of school-run parents would walk if the route was more pleasant 4 Wayfinding and awareness

  4. Problem 25% of people navigate using the Underground map, which is a very poor guide to where places are and how they relate to each other and encourages short tube trips that could be walked

  5. Problem There are 32 different pedestrian signing systems in zone 1 alone. Pedestrians need quality and consistency, not quantity.

  6. Solution Providing clear, consistent information where it’s required across all TfL modes to ensure seamless journey

  7. Solution Legible London links together the different elements of a journey so that users receive one consistent message

  8. Product Family Route Supporter (Inner) Route Supporter (Outer) Area Supporter (Inner) AreaSupporter Fingerpost

  9. The principles of Legible London • Legible London creates connections that: • Are seamless • Use a human scale – the five minute walk • Give places names • Legible London provides continuity by: • Progressively disclosing information • Being predictable, in content and placement • Legible London promotes clarity by: • Striving for inclusivity • Being intuitive

  10. Time not distance 3D Buildings Transport information Neighbourhood ‘Heads up’ oriented Village Style & Design

  11. What is the design of the signs? Beacon (yellow top helps walkers find the signs) Address (locates sign and walker) Directional information (for nearby areas and attractions) Planner map (orientates the user and shows how many places are15 minutes walk away) Finder map (shows a 5 minute range of destinations with a high density of landmarks) Street index

  12. Timeline 1 2006: Research Predictable, consistent and authoritative public information is the key to building pedestrians' confidence 2 2007: Prototype 19 signs welcomed in area around Bond Street station, more to follow 3 2008-2009: Pilots 3 distinct pilot environments selected, to further test and refine system 4 2010: Wider implementation

  13. What evaluation has taken place? Technical and Attitudinal • Overwhelmingly positive indicators in technical and attitudinal evaluation: • 16% time saving improvement for pedestrian journeys within the Bond Street area • 85% satisfaction level for ease of use of the new system • 91% of interviewees stated that the system should be rolled out across the capital Expert Panel Accessibility and Inclusivity Evaluation • ‘ Legible London is superb initiative worthy of ‘flagship’ status’ • A number of recommendations to develop the product and design to improve accessibility

  14. Pilot Evaluation ‘Before’ and ‘After’ evaluation will demonstrate impact of pilots Pilots can be reviewed against objectives set for each area Before study complete After study to be completed during comparative period next year

  15. Current pilots Southbank and Bankside Clear Zone area - from Bloomsbury to Covent Garden Richmond and Twickenham

  16. Won’t Legible London add to street clutter?

  17. Local Delivery Partners Boroughs • Use of borough land for signage • Planning permission/advertising consent • Partnership working with Boroughs BIDS • Use of private land for signage • Use of 3rd party funding

  18. Next steps • 2009 • Implement pilot schemes • Mid 2010 • Support London Boroughs and other interested parties in implementing further Legible London schemes, where funding can be identified • Provide detailed guidance to implementers, to ensure they benefit from the Legible London research base • Perform a quality assurance role, to maximise clarity and consistency for pedestrians

  19. Questions?

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