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Understanding Persuasive Arguments: Structure, Appeals, and Techniques

This comprehensive guide explores the six essential parts of a persuasive argument, focusing on the exordium, narratio, propositor, partitio, confirmatio, and peroratio. It delves into the rhetorical triangle encompassing logos, ethos, and pathos, highlighting how these appeals enhance argument effectiveness. Through various exercises and examples, such as claims and backing in hypothetical scenarios, this resource provides valuable insights into constructing genuine arguments and avoiding pseudo-arguments. Perfect for students of College Composition II, it emphasizes shared assumptions and the art of persuasion.

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Understanding Persuasive Arguments: Structure, Appeals, and Techniques

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Presentation Transcript

  1. Introduction to Argument College Composition II

  2. Six Parts of a Persuasive Argument • Exordium • Narratio • Propositio • Partitio • Confimatio • Peroratio

  3. Rhetorical Triangle • Message • Logos • Writer/Speaker • Ethos • Audience • Pathos

  4. Three Appeals of Logic • Logos • Seatbelt Ad I • Ethos • Seatbelt Ad II • Pathos • Seatbelt Ad III

  5. Argumentative Questions • Issue Questions • Information Questions • Exercises 48-49

  6. Argument Authenticity • Genuine Argument • Reasonable Participants • Shareable Assumptions • Pseudo-Argument • Fanatical Believers/Skeptics • Lack of Shared Assumptions

  7. Frame of Argument • Claim • Reason ENTHYMEME Underlying Assumption/ Warrant Grounds Backing

  8. Claim Features • Possible Answer to Question • Open Language/ Avoids Closed Language • Not a Quote or Someone Else’s Idea • Acts as the “Topic Sentence” to main points of your argument • Avoids “I believe/think/feel”…

  9. Claim Argument Practice • Claim: Bacon-eaters should switch to turkey-bacon Reasons: BECAUSE turkey bacon is healthier. Grounds Evidence comparing bacon to turkey bacon in key health factors including cholesterol, fat, and sodium. Warrants People want to be healthy. Backing Health problems can affect one’s lifestyle; health problems can affect one’s relationships; health problems can be costly

  10. Claim Argument Practice • Claim: Legal punishments for those who violate the seatbelt law should be increased • Reasons: BECAUSE higher punishments increase compliance. Warrants People do not like strict punishments. Grounds Information on current punishments that will suggest they are low Evidence higher punishments = compliance Backing Strict punishments can be costly, can affect record, etc.

  11. Claim Argument Practice • Claim: Smokers should not be eligible for a lung transplant • Reasons: BECAUSE Warrants/Shard Assumption Grounds Backing

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