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Tourism balance of payments and long-term strategies

Tourism balance of payments and long-term strategies

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Tourism balance of payments and long-term strategies

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  1. Tourism balance of payments and long-term strategies Module 713 – International Tourism exchanges Instructor: Dr. James N. Holleran 10.10.2013 Magalie Baechler, Stéphanie Chappuis, Alicia Etter, Joanne Straub

  2. Table of content • Introduction • International BOP • Case study UK • Swiss Tourism BOP • Long Term Strategies of Switzerland • LT strategies of other countries: • South Africa • Domestic Tourism Growth Strategy 2012 – 2020 • Conclusion • Sources

  3. International BOP • Significant surplus • Revenue>expenditure • Popular destinations • Domestic tourism

  4. International BOP • Deficit • “Worst 3” • Case study UK

  5. UK BOP • 70s • Temporary surplus Fewer people travelling Weaker pound

  6. Swiss Tourism Balance of Payment

  7. Long Term Strategies of Switzerland • Renovation and sustainability • SCH credits • Break the seasonality • ST investments + domestic tourism

  8. Long-term strategies of other countries: South Africa • Holiday packages • Domestic travel community • Social medias http://www.whalecottage.com/blog/cape-town/sa-tourism-shot-left-domestic-tourism-campaign-off-beat-not-going-anywhere/

  9. Domestic Tourism Growth Strategy 2012 – 2020 • «Explore your own country and be the envy of the world» • Beauty of their land • Rich culture and heritage • Warmth and hospitality of their fellow citizens • 2012: 13,9 mio domestic travelers http://faeriehazel.blogspot.ch/2013/01/choosing-between-paradises-tasmania-vs.htmlhttp://faeriehazel.blogspot.ch/2013/01/choosing-between-paradises-tasmania-vs.html

  10. Conclusion • Positive BOP • Importance of domestic tourism • “Stay longer and spend more!” • Switzerland: • improve sustainability • Renovation • South Africa promotion

  11. List of references • Clare Inkson, Lynn Minnaert. (2012). Tourism Management: An Introduction. London • http://www.resonanceco.com/Library/domestic-tourism-growth-strategy-2012-2020/ • http://www.southafrica.net/media/en/news/entry/press-release-its-a-new-era-for-domestic-tourism-in-south-africa • Swiss Federal Council. (2013). Rapport sur la situation structurelle du tourisme suisse et sur la stratégie du Conseil fédéral pour l'avenir. Bern. • Swiss Federal Department of the Interior. (2013, June 12). Swiss Statistics. Retrieved from Swiss Statistics: http://www.bfs.admin.ch/bfs/portal/fr/index/themen/10/01/new/nip_detail.html?gnpID=2013-260 • http://www.thejourneytourism.com/case-studies/strategy-and-planning/towards-domestic-tourism-strategy-south-africa