1 / 18

MKT 421 UOP Course Tutorial - uopmkt421dotcom

MKT 421 is an online course which provides you to get best results.

veeru42
Télécharger la présentation

MKT 421 UOP Course Tutorial - uopmkt421dotcom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 421 UOP Course Tutorial - uopmkt421dotcom

  2. MKT 421 UOP Course Material • MKT 421 Week 1 Discussion Question 1MKT 421 Week 1 Discussion Question 2MKT 421 Week 1 Individual Assignment Defining MarketingMKT 421 Week 2 Discussion Question 1MKT 421 Week 2 Discussion Question 2 • MKT 421 Entire Course And Final Guide MKT 421 Entire Course MKT 421 Entire Course And Final Guide

  3. MKT 421 UOP Course Material • 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make • 1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of MKT 421 Final Exam Guide 1 MKT 421 Final Exam Guide 2

  4. MKT 421 UOP Course Material • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: MKT 421 Final Exam Guide 3 MKT 421 Final Exam Guide 4

  5. MKT 421 UOP Course Material • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: • 1) According to the text, marketing means:2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:3) Which of the following statements best describes the modern view of marketing? MKT 421 Final Exam Guide 5 MKT 421 Final Exam Guide 6

  6. MKT 421 UOP Course Material • 1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing? • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: MKT 421 Final Exam Guide 7 MKT 421 Final Exam Guide 8

  7. MKT 421 UOP Course Material • Which of the following statements best describes the modern view of marketing?Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong • 1) According to the text, marketing means: • 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: • -macro dilemma. • 3) Which of the following statements best describes the modern view of marketing? MKT 421 Final Exam Guide 9 MKT 421 Final Exam Guide 10

  8. MKT 421 UOP Course Material • MKT 421 Final Exam Guide 1 • MKT 421 Final Exam Guide 2 • MKT 421 Final Exam Guide 3 • MKT 421 Final Exam Guide 4 • MKT 421 Final Exam Guide 5 • MKT 421 Final Exam Guide 6 • MKT 421 Final Exam Guide 7 • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? MKT 421 Final Exam Guide All 10 Sets MKT 421 Week 1 Discussion Question 1

  9. MKT 421 UOP Course Material • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions, • explain the importance of marketing in organizational success. MKT 421 Week 1 Discussion Question 2 MKT 421 Week 1 Individual Assignment Defining Marketing

  10. MKT 421 UOP Course Material • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 Week 2 Discussion Question 1 MKT 421 Week 2 Discussion Question 2

  11. MKT 421 UOP Course Material • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the • elements of the marketing mix (product, place, price, and • promotion). In addition, select an organization with which you are • familiar and describe how each one of the four elements of the • Resources: University Library, Internet • Create a new product or service for an existing organization. This • product or service will be the basis for your Marketing Plan • Paper. Obtain your instructor’s approval of your product or • service before beginning this project. MKT 421 Week 2 Individual Assignment Marketing Mix MKT 421 Week 2 Team Assignment Marketing Plan Phase 1

  12. MKT 421 UOP Course Material • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? MKT 421 Week 3 Discussion Question 1 MKT 421 Week 3 Discussion Question 2

  13. MKT 421 UOP Course Material • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods. • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper in which you address the • following: • • Identify the segmentation criteria that will affect your target MKT 421 Week 3 Individual Assignment Marketing Research Paper MKT 421 Week 3 Team Assignment Marketing Plan Phase 2

  14. MKT 421 UOP Course Material • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? MKT 421 Week 4 Discussion Question 1 MKT 421 Week 4 Discussion Question 2

  15. MKT 421 UOP Course Material • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper to include the following • information: • • Describe the attributes of your product or service in detail. • • Describe the pace at which your product will move through MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation MKT 421 Week 4 Team Assignment Marketing Plan Phase 3

  16. MKT 421 UOP Course Material • Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why. MKT 421 Week 5 Discussion Question 1 MKT 421 Week 5 Discussion Question 2

  17. MKT 421 UOP Course Material • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing • Resources: University Library, Internet • Use the Marketing Plan Outline listed on the student website as a • guide. • Write a 6,300- to 7,000-word paper integrating your previous • Learning Team assignments into a final Marketing Plan Paper. In • addition, address the following information in your paper MKT 421 Week 5 Individual Assignment Environmental Factors MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation

  18. MKT 421 UOP Course Material

More Related