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Effective communication is crucial for securing new business opportunities. This guide explores key factors influencing buying decisions, providing you with strategies to give yourself the best chance of winning. Learn from each experience and understand the client’s perspective to improve your approach. Discover essential do’s and don’ts for written submissions and interviews, focusing on building rapport and demonstrating value. Remember, every piece of communication reflects on you and your business. Visit www.thebidcoach.com for more insights.
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Effective communication is THE KEY to winning new business www.thebidcoach.com win@thebidcoach.com
Todays agenda • What influences the buying decision • Giving yourself the best chance to win • Learning from the experience • Answer your questions www.thebidcoach.com win@thebidcoach.com
Some things to consider before you even apply • Why • Potential impact • Who else • Why you • The process • The client www.thebidcoach.com win@thebidcoach.com
How do you decide? Facts • Budget • Availability Feelings • Trust / rapport Influences • Previous experience • 3rd parties • Advertising www.thebidcoach.com win@thebidcoach.com
Every piece of communication says something about you and your business! www.thebidcoach.com win@thebidcoach.com
Giving yourself the best chance of winning All communication counts: • Be thorough • Be accurate • Never assume • Know the rules • Provide proofs www.thebidcoach.com win@thebidcoach.com
Written Submissions Do’s • Answer all their questions • Talk “benefits” • Evidences & proofs • Know the rules • Be well within deadlines Don’ts • Assume - they know what your business can do • Cut and paste - from a previous submission • Make careless mistakes • Use jargon or anachronisms • Eliminate yourself www.thebidcoach.com win@thebidcoach.com
The Interview Don’t Just talk about your business Criticise Interrupt Lieor exaggerate Over-answer questions Do • Answer their agenda • Talk “benefits” • Evidences & proofs • Listen actively • Build the rapport • Be prepared www.thebidcoach.com win@thebidcoach.com
Remember….you won’t win them all! • Feedback • Learn • Change The clients perception is their reality www.thebidcoach.com win@thebidcoach.com
Questions? www.thebidcoach.com win@thebidcoach.com