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Internet Broadband Usage Adoption in Taiwan: An Overview Report J an. 200 6

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Internet Broadband Usage Adoption in Taiwan: An Overview Report J an. 200 6

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  1. Internet Broadband Usage Adoption in Taiwan:An Overview ReportJan. 2006 APIRA conference Survey conducted by Survey & Statistics Analysis Research & Consultancy Center, Fu Jen Catholic University, commissioned by Taiwan Network Information Center

  2. Outline 1. Methodology 2. Estimated Population and Penetration Rate of Internet and Broadband Usage (Internet and Broadband Users , Internet and Broadband Households , Wireless Internet Users , Mobile Internet Users) 3. Growth of Internet and Broadband Usage (Internet and Broadband Users , Internet and Broadband Households , Wireless Internet Users , Mobile Internet Users) 4. Digital Divide of Areas and Demographics (Internet and Broadband Users , Internet and Broadband Households , Wireless Internet Users , Mobile Internet Users) 5. Analysis on the Behavior (Internet and Broadband Users , Broadband and Non-Broadband Households , Wireless Internet Users , Mobile Internet Users) 6. Conclusion

  3. 1. Methodology

  4. 2. Estimated Population and Penetration Rate of Internet and Broadband Usage 2.1 Internet and Broadband Users 2.2 Internet and Broadband Households 2.3 Wireless Internet Users 2.4 Mobile Internet Users

  5. 2. Estimated Population and Penetration Rate of Internet Users • 1.97 million residents in Taiwan age under 12 have experiences of using the Internet; while 12.79 million residents in Taiwan age 12 and above have experiences of using the Internet. The estimate is that 14.76 million residents of all ages have experiences using the Internet in Taiwan. Estimated Population of Internet Users in Taiwan

  6. 2.1 Estimated Population and Penetration Rate ofInternet and Broadband Users The percentage of Internet users age 12 and above in Taiwan is 65.97% (12.79 million). (2) 59.93% (11.62 million ) of residents in Taiwan Age 12 and above have experiences of using broadband. Percentage of Internet Users in Taiwan Percentage of Broadband Users in Taiwan *The data is based upon a population of residents in Taiwan age 12 and above. *Sampling Error:±1.78% (Confidence level 95%)

  7. 2.2 Estimated Population and Penetration Rate of Internet and Broadband Households (1) 73.39% (5.33 Million) of the households in Taiwan have an access to the Internet. (2) 64.81% (4.70million) households in Taiwan are broadband subscribers. Percentage of Internet Households in Taiwan Percentage of Broadband Households in Taiwan *The data is based upon the strata of the 23 cities/counties in Taiwan. *Sampling Error:±1.78% (Confidence level 95%)

  8. 2.3 Estimated Population and Penetration Rate of Wireless Internet Users (1) 18.38% (3.56 million) of the residents Age 12 and above in Taiwan have experience of using Wireless Internet.. Estimated Penetration Rate of Residents using Wireless Internet *The data is based upon a population of residents in Taiwan age 12 and above. *Sampling Error:±1.78% (Confidence level 95%)

  9. 2.4 Estimated Population and Penetration Rate of Mobile Internet Users (1) 8.85% (1.66 million) of the residents in Taiwan Age 12 and above have experience of using Mobile Internet Service. Percentage of Mobile Internet Users in Taiwan *The data is based upon a population of residents in Taiwan age 12 and above. *Sampling Error:±1.78% (Confidence level 95%)

  10. 3. Growth of Internet and Broadband Usage 3.1 Internet and Broadband Users 3.2 Internet and Broadband Households 3.3 Wireless Internet Users 3.4 Mobile Internet Users

  11. Age 15 or above Age 0-100 Age 0-100 Age 0-100 Age 0-100 Age 0-100 Age 0-100 Age 0-100 Jul 2005 Jan 2006 Jul 2004 Jan 2005 Jan 2004 Jul 2003 Sep 2002 Mar 2003 3.1 Growth of Internet and Broadband Users in Taiwan Growth of Internet Users in Taiwan Growth of Broadband Users in Taiwan Unit:Million Source:TWNIC Survey, & The Statistics Department of the Ministry of Transportation & Communication

  12. 3.2 Growth of Internet and BroadbandHouseholds in Taiwan Growth of InternetHouseholds in Taiwan Growth of Broadband Households in Taiwan Unit:Million Source:TWNIC Survey

  13. 3.3 Growth of Wireless Internet Users (1) From the chart below, we can see that there is a growing number of Wireless Internet Users in Taiwan. By the end of Jan. 2006, 3.56 million of residents in Taiwan have experiences of using Wireless Internet. Growth of Wireless Internet Users in Taiwan Unit:Million Source:TWNIC Survey

  14. 3.4 Growth of Mobile Internet Users (1) From the chart below, we can see that there is a growing number of Mobile Internet Users in Taiwan. By the end of Jan. 2006, 1.66 million of residents in Taiwan have experience of using Mobile Internet. Growth of Mobile Internet Users in Taiwan Unit:Million Source:TWNIC Survey

  15. 4. Digital Divide of Areas and Demographics 4.1 Internet and Broadband Users 4.2 Internet and Broadband Households 4.3 Wireless Internet Users 4.4 Mobile Internet Users

  16. 4.1 Digital Divide of Areas and Demographics-Internet and Broadband Users Percentages of Internet Users in Different Gender of Taiwan Percentages of Broadband Users in Different Gender of Taiwan

  17. 4.1 Digital Divide of Areas and Demographics-Internet and Broadband Users (continued) Percentages of Internet Users in Different Age of Taiwan Percentages of Broadband Users in Different Age of Taiwan

  18. (±3.21) (±6.04) (±3.83) (±6.93) (±2.77) (±3.51) (±1.78) (±7.97) (±3.12) (±1.78) (±3.21) (±6.04) (±3.83) (±7.97) (±3.12) (±6.93) (±2.77) (±3.51) 4.1 Digital Divide of Areas and Demographics-Internet and Broadband Users (continued) Percentages of Internet Users in Different Areas of Taiwan Percentages of Broadband Users in Different Areas of Taiwan *Digits in the parenthesis is the Sampling Error: %

  19. 4.2 Digital Divide of Areas and Demographics-Internet and Broadband Households (1) According to the educational background of the economic head of the households, 96.34% of them have a master’s degree and above, and it is followed by 86.63% with university degree, and 80.52% with junior college degree. Educational Background of the Economic Head of Households with Internet Access

  20. 4.2 Digital Divide of Areas and Demographics-Internet and Broadband Households (continued) (2) 96.54% of the households in Taiwan with access to the Internet have an average income of NTD 200,001 and above, 93.75% have an average income of NTD 100,001–150,000; 92.37% with an income of NTD 80,001–100,000, and they are followed by 90.19% with an income of NTD 150,001–200,000. Percentages of Internet Households according to Monthly Income

  21. (±3.21) (±3.21) (±6.04) (±6.04) (±3.83) (±3.83) (±6.93) (±6.93) (±2.77) (±2.77) (±3.51) (±3.51) (±1.78) (±1.78) (±7.97) (±7.97) (±3.12) (±3.12) 4.2 Digital Divide of Areas and Demographics-Internet and Broadband Households (continued) Percentages of Internet Households in Different Areas of Taiwan Percentages of Broadband Households in Different Areas of Taiwan *Digits in the parenthesis is the Sampling Error: %

  22. 4.3 Digital Divide of Areas and Demographics-Wireless Internet Users (1) Gender-wise, there is a higher percentage of male than female using Wireless Internet. 20.28% (1.96 million) males have used Wireless Internet, while for female is 16.50% (1.60 million) Gender Difference in Wireless Internet Users

  23. 4.3 Digital Divide of Areas and Demographics-Wireless Internet Users (continued) (2) In terms of age groups, the age group of 21-25 ranks top, with 32.65% (0.63 million) of the interviewees have experiences using Wireless Internet; and it is followed by the age group 26-35 with 29.44% (1.10 million) and age group 16-20 with 24.81% (0.39 million), while the lowest falls on the age group of over 56 with only 1.66% (57 thousand). Percentages of Wireless Internet Users in Different Age Groups

  24. (±3.21) (±6.04) (±3.83) (±6.93) (±2.77) (±3.51) (±1.78) (±7.97) (±3.12) 4.3 Digital Divide of Areas and Demographics-Wireless Internet Users (continued) (3) Region-wise, the percentages of the metropolitan areas of Taipei City and are Kaohsiung City 30.44% and 21.52% respectively. The percentage of Northern Taiwan is 18.44%, and it is followed by Central Taiwan with 15.72%, Eastern Taiwan with 14.63%and Southern Taiwan with 12.58%. Percentages of Wireless Internet Users in Different Areas of Taiwan *Digits in the parenthesis is the Sampling Error: %

  25. 4.4 Digital Divide of Areas and Demographics-Mobile Internet Users (1) Among the residents in Taiwan Age 12 and above, male Mobile Internet users are higher than that of female, 10.01% (0.97million) vs 7.15% (0.70million). Gender Difference in Mobile Internet Users

  26. 4.4 Digital Divide of Areas and Demographics-Mobile Internet Users (continued) (2) The age group of 21-25 has the highest percentage of Mobile Internet users, with 21.29%; it is followed by the age group 16-20 with 21.12% and age group 26-35 with 13.13%; the lowest percentage falls on the overage 56 and above group, with less than 0.28%. Percentages of Mobile Internet Users for Different Age Groups

  27. (±3.21) (±6.04) (±3.83) (±6.93) (±2.77) (±3.51) (±1.78) (±7.97) (±3.12) 4.4 Digital Divide of Areas and Demographics-Mobile Internet Users (continued) (3) Among residents Age 12 and above in Taiwan who have experience of using Mobile Internet service, the percentages of the metropolitan areas of Taipei City and Eastern Taiwan are 11.05% and 10.18% respectively. In Kaohsiung City, the percentage is 9.61%, and it is followed by Northern Taiwan with 9.48%, Central Taiwan 8.65% and Southern Taiwan with 5.34%. Percentages of Internet Users with Mobile Access in Different Areas of Taiwan *Digits in the parenthesis is the Sampling Error: %

  28. 5. Analysis on the Behavior of Internet and Broadband Usage 5.1 Internet and Broadband Users 5.1.1 Internet Users 5.1.2 Broadband Users 5.1.3 Non-Broadband Users 5.2 Broadband and Non-Broadband Households 5.2.1 Broadband Households 5.2.2 Non-Broadband Households 5.3 Wireless Internet Users 5.4 Mobile Internet Users

  29. 5.1.1 Analysis on the Behavior of Internet Users (1) Among the interviewees who have had experience of using the Internet, 84.75% of them use ADSL, next comes Cable Modem, and the percentage is 4.11% Percentages of Internet Accessing Methods

  30. 5.1.2 Analysis on the Behavior of Broadband Users (1) Among the broadband users, 94.63% of them go online at home; it is followed by 38.91% at work places, 26.56% at school, and 19.58% at Internet café. Places where Broadband Users Get Online (Multiple Choices)

  31. 5.1.2 Analysis on the Behavior of Broadband Users (continued) Amount of Time Broadband Users Spent Online On the Workday Amount of Time Broadband Users Spent Online On the Weekend

  32. 5.1.2 Analysis on the Behavior of Broadband Users (continued) Favorite Time Slot for Using Broadband On the Workday (Multiple Choices) Favorite Time Slot for Using Broadband On the Weekend (Multiple Choices)

  33. 5.1.2 Analysis on the Behavior of Broadband Users (continued) (6) Among the interviewees who are broadband users, 87.04% of them have e-mail address, 12.96% of them don’t have e-mail address. Percentage of Broadband Users with E-mail Address

  34. 5.1.2 Analysis on the Behavior of Broadband Users (continued) (7) Among the interviewees who are broadband users with e-mail address, 39.17% of them have one e-mail address, and 34.84% of them have two e-mail addresses. Amount of Broadband Users who Have E-mail Address

  35. 5.1.2 Analysis on the Behavior of Broadband Users (continued) (8) Among the interviewees who are broadband users, 73.68% of them use it as a tool to browse web pages, 53.96% of them use it for e-mails, next follows 32.06%, users who use for chatting. Purposes for Individual Broadband Usage (Multiple Choices)

  36. 5.1.2 Analysis on the Behavior of Broadband Users (continued) (9) Among the interviewees who are broadband users, 35.36% of them have experience of using internet music of broadband payment service, 33.33% of them have experience of using online game of broadband payment service. Percentage of Broadband Users Using Broadband Payment Service

  37. 5.1.2 Analysis on the Behavior of Broadband Users (continued) (10) Among the interviewees who are broadband users without using any broadband payment service, 39.08% of them have willing of using internet phone in the future, 26.76% of them have willing of using online learning and distance teaching in the future. The Willing of Non-Broadband Users Will Use Broadband Payment Services in the Future

  38. 5.1.3 Analysis on the Behavior of Non-Broadband Users (1) Among the interviewees who are not broadband users, 36.67% respond that the main reason is “Not Needed”, next follows, 18.56% for “Too Expensive”. Reasons for Not Subscribing Broadband (Multiple Choices)

  39. 5.2.1 Analysis on the Behavior of Broadband Households (1) Among the ADSL subscribers, 77.34% of them subscribe from Hinet, next comes 4.16% for Seednet and 2.60% for TFN. Popular ADSL Service Providers

  40. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (2) Among the Cable Modem subscribers, most of the households, 55.83%, subscribes from Local cable TV provider. Popular Cable Modem Service Supplier

  41. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (3) Among the ADSL subscribers, 62.10% of them don’t know the download speed, and 7.81% of them use the download speed of 2M/64Kbps. Download Speed of ADSL Subscribers

  42. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (4) Among the Cable Modem users, 61.32% of them don’t know the download speed. Download Speed of Cable Modem Subscribers

  43. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (5) When asked the major factors in deciding which broadband suppliers to use, 18.94% of the subscribers are most concerned about stability, the other factors are speed (18.33%), cost (18.31%) and ISP reputation (12.88%). Factors Considered in Choosing ISP (Multiple Choices)

  44. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (6) Among the households using broadband, the average expenditure from NTD 750~1,000 ranks top, with 29.26%, next follows NTD 1,001~1,250 with 15.47%. Average Monthly Expenditures on Broadband

  45. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (7) The majority of the broadband subscribers use the download speed of 2M/sec. Among domestic broadband subscribers, 18.18% of them think the reasonable expenditures on broadband should be within the range of NTD 251~500, next follows 13.03% for the range of NTD 501~750, then 10.51% for NTD 751~1,000. Reasonable Range for Broadband Expenditures

  46. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (8) Among the households who agree there are problems using the broadband, 21.97% of them think the download speed is slow, next follows 20.56% of them think the connection quality is poor. Problems for Using Broadband (Multiple Choices)

  47. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (9) Among the broadband households, 39.60% of broadband households are fixed IP, but 36.79% broadband households respond with “unknown”. The IP type

  48. 5.2.1 Analysis on the Behavior of Broadband Households (continued) (10) Among the broadband subscribers, 39.56% are satisfied (includes satisfied and very satisfied) with their ISP, but 50.91% subscribers respond with “hard to say”. Satisfaction Rate with ISP

  49. 5.2.2 Analysis on the Behavior of Non-Broadband Households (1) For households with Internet connection but not broadband, 56.27% respond that the main reason is “Not Needed”, next follows, 18.89% for “Lack of Hardware”. Reasons for Not Subscribing Broadband (Multiple Choices)

  50. 5.2.2 Analysis on the Behavior of Non-Broadband Households (continued) (2) For households with Internet connection but not broadband, 82.31% respond that they “Plan to subscribe broadband in the coming six months”, while 17.69% respond that they “Have no plan to subscribe broadband in the coming six months. Plans to Subscribe Broadband in the Coming Six Months