Latest Trends in CCM and OpenText Exstream

1. Latest Trends in CCM and OpenText Exstre Latest Trends in CCM and OpenText Exstream am OpenText Exstream is a customer communications management (CCM) platform that helps businesses create, manage and deliver personalized, multi- channel communications to customers. It provides a range of features and tools to help organizations simplify and automate their customer communication processes, including document design, data integration, and delivery across multiple channels including print, email, and SMS. In contemporary years, OpenText has released numerous updates and new features for Exstream to assist organizations improve the effectiveness and efficiency of their customer communications. Some of the key updates and new features in OpenText Exstream include: 1. Enhanced Personalization: 1. Enhanced Personalization: OpenText Exstream now offers advanced personalization features, including the ability to create personalized, targeted

2. communications based on customer data and preferences. This enables businesses to deliver more relevant and engaging content to customers, thereby increasing customer satisfaction and loyalty. 2. Multi 2. Multi- -Channel Delivery: Channel Delivery: Exstream now supports the delivery of customer communications through multiple channels, including print, email, SMS, and social media. This enables businesses to reach customers through their preferred channels, increasing the chances of successful communication and engagement. 3. Improved Data Integration: 3. Improved Data Integration: Exstream now offers enhanced data integration capabilities, enabling organizations to easily connect and integrate data from various sources such as CRM systems, databases, and marketing platforms. This enables businesses to create more accurate and relevant customer communications. 4. Enhanced document design: 4. Enhanced document design: Exstream offers a range of tools and features to help businesses create professional, visually appealing documents and communications. This possesses templates, design tools, and layout capabilities, and is an asset for interactive and digital documents. 5. Advanced Analytics and Reporting: 5. Advanced Analytics and Reporting: Exstream includes advanced analytics and reporting features that enable businesses to track and analyze the effectiveness of customer communications. This includes metrics like delivery rates, open rates, and customer engagement. Overall, OpenText Exstream is a powerful platform that helps businesses streamline and automate their customer communication processes for greater efficiency and effectiveness. Its array of features and capabilities make it a must-have tool for any organization looking to enhance its customer communications strategy. If your organization has successfully implemented OpenText Exstream CCM solution, then you are already on the path to customer success. However, as your company evolves to adapt to changing business and regulatory environments, you may find that maintaining and supporting the solution cumbersome (and costly). If you are currently facing any of the challenges

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