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The Relationship Between Sport, Sponsorship & the Media

The Relationship Between Sport, Sponsorship & the Media. To learn to describe the positive and negative impact of the media on sport. To learn to explain the golden triangle relationship of sport, sponsorship and the media. Starter. Read your newspapers and identify the following:

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The Relationship Between Sport, Sponsorship & the Media

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  1. The Relationship Between Sport, Sponsorship & the Media To learn to describe the positive and negative impact of the media on sport To learn to explain the golden triangle relationship of sport, sponsorship and the media

  2. Starter • Read your newspapers and identify the following: • Examples of different roles of the media • Positive impact on sport • Negative impact on sport • The effect of sponsorship on sport

  3. The Golden Triangle The solid interrelated, mutually dependant relationship between sport, media and sponsorship Sport Media Sponsorship

  4. Task 1 Read through someone else ‘s paper and identify examples that show the golden triangle relationship

  5. Task 2 Group 1: Advantages of sponsorship to the performer (examples) Group 3: Dis- advantages of sponsorship to the performer (examples) Group 2: Advantages of sponsorship to the sponsor (examples) Group 4: Dis- advantages of sponsorship to the sponsor (examples)

  6. Current Sponsorship Deals

  7. The Attraction? Why? Sports that attract media attention Sports that don’t attract media attention

  8. Homework Question 5 marks Explain how the media can have both positive and negative effects on performers Try to answer the question in 7 and 10 minutes

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