Dream Bat Study By: Kyle Graham Steve Carr Neil Cacciola Steph Bergeron Mike Dombrowski
Background Information • Founded in 2005 by Tim Mayo • Once he graduated college, Tim knew his playing days were over but he wanted to stay involved in baseball. • He also knew his younger brother had a good chance of playing professional baseball.
Background Info Cont. • With that in mind Tim bought a Lathe off of eBay, and the first Dream Bat was made. • The Dream Bat company offers custom made bats, made to the specifications of the customer
Problem Statement • Research is necessary to determine how the Dream Bat Company can improve the company’s line of baseball bats for the Franklin Pierce College Baseball team.
Research Objectives • To Identify both positive and negative features of the baseball bats. • To determine if the Franklin Pierce Baseball Team likes the branding strategy. • To determine if team members would remain loyal to the brand after serving on the Franklin Pierce Baseball Team.
Literature Review – History of Baseball Bats • Early on bats were made in all shapes and sizes • In the 1850’s baseball was an extremely young sport and players experimented making their own bats (Long, Short, Flat, and Heavy) • The Players concluded that rounded barrels worked best
Literature Review – History of Baseball Bats • In 1859 a rule was made stating that a bat could be no larger than 2.5 inches in diameter, but any length. • Ten years later in 1869, another rule was added that stated the bat could be no longer than 42 inches. • Both of these rules stand true today
Literature Review- Bat Materials • White Ash • Maple • Aluminum • Hickory • Bamboo
Literature Review- Bat Materials • The majority of bats are made from White Ash. • White Ash is used because of its hardness, durability, weight, strength, and feel. • Trees that provide the lumber for baseball bats are often over 50 years old, and only the top 10% of the wood harvested in used to make professional bats.
Literature Review- Choosing a Bat • Level of play • Size of the batter • Cost • Comfort
Development of the Survey • Developed in class with the input of Professor Little, other classmates, our group members, and the owner of the Dream Bat Company, Tim Mayo. • Input was provided on November 6, 2006 • Revised and resubmitted on November 8, 2006. • Final revisions were made on November 10, 2006.
Definition of the Population • Franklin Pierce varsity and junior varsity team. • The total number of players is 60 • 36 varsity and 24 junior varsity • Sample size is based on a non-probability convenience sampling.
Data Collection Method • Data was collected Wednesday November 15, 2006. • Data was collected at Dr. Arthur and Martha Papas Field. • Between the hours of 12:00 pm and 5:00 pm. • 36 varsity and 14 junior varsity players were surveyed for a total of 50 surveys.
Assumptions • All surveys will be answered honestly • 100% of the Franklin Pierce Baseball team will answer survey. • All questions are easily understandable • There are no flaws in the survey • Survey answers are projectable
Limitations • Time because our Marketing Research class is only one semester long • Sample Size because we can only survey the Franklin Pierce Baseball Team • Everyone one survey may not have used a Dream Bat. • Only three bat types were given to the Franklin Pierce Baseball Team
Survey Questions • How often do you use Dream Bats? • On a scale of 1-10 how satisfied were you with the Dream Bat? • What type of bat do you prefer? • On a scale of 1-10 how was the feel of the Dream Bat?
Survey Questions Continued • Which weight distribution do you prefer? • Please estimate how much you would spend on an Ash Bat? • Please estimate how much you would spend on a Maple Bat? • Please estimate how much you would spend on an Oak Bat?
Survey Questions Continued • What other types of Wood would you like to see a Dream Bat made of? • Do you have any suggestions to improve Dream Bats? • Have you ever been to the Dream Bat website • If yes, were you satisfied with the Dream Bat website?
Survey Questions Continued • On average how much do you spend on wood bats per season? • Where are you from?
Question 10 • What can Dream Bat do to improve their product? • Thicker Handle (5) • Stickier Handle (2) • Thicker Knob (4)
Discussion • According to our Literature Review the majority of baseball players prefer white ash. • According to our survey the majority of players on the Franklin Pierce Baseball Team prefer maple bats.
Discussion • If Dream Bat can market to the NE10 and get there name out there at the collegiate level. • NE10 is a well known conference that can help this small company emerge.
Conclusion • Research Objective 1- To Identify both positive and negative features of the baseball bats. • Pros • The majority of the population thought the price range was right for the bats. • Cons • 46% of the population gave the bats a 5 out of 10 for hardness. • 40% of the population gave the bats a 5 out of 10 for overall satisfaction.
Conclusion Continued • Research Objective 2 - To determine if the Franklin Pierce Baseball Team likes the branding strategy • 70% of the population had never been to the Dream Bat website. • Of the 20% that had been to the Dream Bat website only 41% were satisfied.
Conclusion Continued • Research Objective 3 - To determine if team members would remain loyal to the brand after serving on the Franklin Pierce Baseball Team • 52% of the population never use Dream Bats. • The majority of the population thought there was a lot of improvement needed for the bats.
Recommendations • Use higher quality wood for making bats. • Start marketing product more in Massachusetts. • Stop making birch bats • Expand into making Hickory, Bamboo, and Oak bats.