Badoit Merchandizing Guidelines

DESCRIPTION

This document outlines the merchandising guidelines for Badoit, focusing on maintaining a consistent visual identity. It includes specifications for logo usage, emphasizing the importance of integrating green backgrounds in both full and compact logos. Detailed Pantone color guidelines are provided, along with typography instructions featuring Baskerville Italics for romance copy. The guidelines serve as a resource for corporate presentations, sales tools, and point-of-sale materials, ensuring brand coherence across all platforms and communication.

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Feb 07, 2026

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Badoit Merchandizing Guidelines

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Badoit Merchandizing Guidelines March, 2012
Agenda • Visual Identity • Logos guidelines • Pantone + typo
Visual Identity Full logo *Green background to be used as much as possible
Visual Identity Compact logo *Green background to be used as much as possible
Logos guidelines Corporate (slides…) Sales tools POSM
Pantone + typo Typo romance copy: Baskervilleitalics