1 / 7

The Evolution of Community Interaction Through Media: Challenges and Opportunities

This article explores the transformation of community media from prewar robust newspapers and radio to the challenges of postwar consolidation and the rise of new media. It highlights the impact of these changes on neighborhood engagement and information dissemination. While early internet efforts struggled to serve local needs, new platforms like blogs and RSS feeds offer potential for improved communication. Case studies, such as Lincoln Avenue SSA #35, illustrate the importance of effective public notice and community feedback loops. The future of local media lies in innovative approaches that heighten community involvement.

verna
Télécharger la présentation

The Evolution of Community Interaction Through Media: Challenges and Opportunities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Community Process and the Media Peter Zelchenko http://zelchenko.comhttp://ward43.blogspot.compete@printchicago.com

  2. Prewar media provided robust community • Direct • Newspapers • Some radio

  3. Postwar media • Daily newspapers consolidate • Weekly newspapers steady but dying off • Radio news may be “community” but not “neighborhood” • Television never was “neighborhood”

  4. New media • Early online not useful for neighborhoods • Internet has created the possibility, and some headway, but structurally is more difficult than we think • We’re also overwhelmed with media. What will filter through?

  5. Just one case study: Lincoln Avenue SSA #35 • Officials claimed community was legally notified • Officials believed that low turnout must have indicated there were few concerns • We spam the neighborhood... • We force a second meeting • But the damage is already done

  6. Most effective means for public notice • Should have a feedback loop • Well-saturated neighborhood newspaper • Community radio? Cable? • Direct: Blitzes and creatively done handbills • Precinct newsletter • We pilot “official public periodical” for Ald. Flores

  7. Emerging new concept: RSS feeds An open standard: Aunt Mitzi’s Block Club blog + Tribune identical format Keyword indexing means dailies can play locally Instant notification and editorial flexibility Still in infancy Could have feedback loop Critical mass is there, but bringing into every home is not efficient Enormous community potential with appropriate appliances Most effective means...

More Related