Better Coffee, Better World: Verve Coffee Roasters’ Direct Trade Relationships

1. Better Coffee, Better World: Verve Coffee Roasters’ Direct Trade Relationships

2. Better Coffee, Better World: Verve Coffee Roasters’ Direct Trade Relationships Since its founding in 2007 by two college buddies, Colby Barr and Ryan O’Donovan, Verve Coffee Roasters has stayed true to the values of the third wave coffee movement. That means, in part, offering exceptional first-class, small-batch artisanal coffee that the online coffee roasters insist upon sourcing from small farms around the planet via direct trade relationships. It’s not just a model that provides the world with exceptional coffee; it’s a model that contributes to making the world a better place. Embracing the Benefits of Direct Trade Verve Coffee Roasters was founded on the idea of seeking the finest coffees in the world through partnering directly with producers and bringing them to you in the most sustainable way; whether that be to order coffee online or in one of their cafes. Coffee was often, and still is, treated as an industrial commodity, harvested en masse from underpaid farmers by underpaid laborers. In addition to driving down the quality of coffee in general, that system is an additional hardship for coffee-growing communities, the majority of which are in developing countries. Verve Coffee Roasters has rejected that dynamic in favor of a direct trade model—a direct relationship with the actual coffee growers. That allows Verve Coffee Roasters to pay farmers a premium for their high-quality coffee, exceeding Fair Trade minimums every time, without exception.

3. Improving the Lives of Smallholder Farmers with the Farmlevel Initiative Verve Coffee Roasters’ commitment to direct trade is a feature of their Farmlevel Initiative, a dedication to making positive contributions at every step of the coffee supply chain. The smallholder farmers partnered with Verve Coffee Roasters benefit directly due to being paid a premium for growing exceptional coffee. Those direct trade relationships provide the additional broader benefit of establishing and supporting a legacy of viable and meaningful careers in artisanal and specialty coffee cultivation around the world. It’s an investment in a brighter, more equitable future for those communities and the coffee industry itself. Supporting a Healthier Planet Just as investing in coffee farmers results in a meaningful improvement to their communities, improving those communities benefits the planet. Verve Coffee Roasters’ Farmlevel Initiative promotes sustainable growing practices and protection of the forests in which coffee is grown to combat climate change. Their sustainability efforts are likewise focused on preserving and nurturing heirloom and high-quality coffee cultivars and varieties. It’s another example of how the Farmlevel Initiative builds up communities on an economic, social, and environmental level, creating positive change locally and globally. Plus, that investment in their partners and the planet is accompanied by an all-important perk—unforgettable coffee. Pick up a single bag or try out a coffee subscription from Verve Coffee Roasters. There’s no more delicious way to find out just how rewarding improving lives and helping our planet can be. Experience exceptional, sustainable direct trade coffee from Verve Coffee Roasters at https://www.vervecoffee.com/ Original Source: https://bit.ly/2RRBlTd