1. Midas Denim for…

3. “fashion and quality at its best price”

4. Why Midas?

5. the Midas Concept • Greek mythology influence • Midas Touch

6. Midas Denim • Special Collection of Jeans • Consists of both Men’s and women’s skinny and straight fit jeans • Modern gold detailing

7. Why Denim?

8. Why Denim? • Symbol of modern culture • On average every person owns at least 5 to 6 pairs • 86% of women select denim as their “go to” garment • Above all denim can be worn throughout the year

9. What trends influenced this?

10. As seen on stylesight… Gold detailing has become a most popular trend for denim! • Embroidery • Embellishments • Denim + Gold = wearable day and night • Denim jeans continues to make an impact on the runway

11. Who is our target market?

12. Target Market • Male and Female • Ages 17 - 26

13. The Product

14. Women’s DENIM Straight Garment Description -Description: Stretch Cotton Denim -Fiber content: 95% Cotton 5% Spandex -Details: Black Denim with light golden wash and thick Golden thread stitches visible as a pattern -Trims: Gold zipper, button and plates -Sizes: 24, 26, 28, 30 -Color and Percentage Black 60% Gray 10% Gold 5% Yarn-dyed Black 25%

15. Women’s denim skinny Garment Description Description - Stretch Cotton Denim Fibre content – 70% Cotton, 22% Polyester, 7% Viscose, 1% Elastane Finish – Basic blue denim with thick golden thread stitches visible as a pattern Trims: Gold button, zipper and plate Sizes – 24, 26 ,28, 30, 32 Color and Percentage: 70% MB, 10% khaki, 10% Yarn dyed black, 10% Grey

16. Men’s denim straight Garment Description -Description: Stretch Cotton Denim -Fiber content:70% Cotton, 22%Polyester,7%Viscose, 1% Elastane -Finish: Dark Blue Denim -Trims: Gold Zipper, Button & plate on back pocket, ripped -Sizes: 28,30, 31, 32, 34, 36,38 -Color and Percentage: 50% DB, 25%MB, 25% B

17. Men’s denim Skinny Garment Description • Description: Stretch Cotton Denim • Fiber content: 70% Cotton, 22%Polyester,7%Viscose, 1% Elastane • Details: Dark Blue with Golden plate on the right back pocket • Trim: Gold buttons. Zipper and plate • Sizes: 28, 30, 32,34, 36, 38 • Color and Percentage: Medium Blue 50% Light Blue 25% Navy Blue 25%

18. Is Midas affordable?

21. We know our customer!

22. Who is the h&m customer? They are Experiencers! • Spend high proportions of income • Fashion • Entertainment

23. Who is the h&m customer? They are Strivers! • Trendy and fun loving • Resource constrained • Favour stylish products that emulate the purchases of those with greater wealth

24. Potential advertising strategy:celebrity endorsement

25. Above all.. • We aim to add to the already existing satisfaction and delight that H&M provides for its customers • We aim to increase brand loyalty • We aim to increase sales volumes and company profits

26. We look forward to doing business with you!!!! Should you accept

27. Thank you!!!!!