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Engaging PTA Members: Strategies for Retention and Growth

Learn how to retain PTA members, engage them effectively, and drive organizational growth. Understand the importance of retention and access proven association models for success.

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Engaging PTA Members: Strategies for Retention and Growth

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  1. Retaining Today’s PTA Members PTA National Representative 2014 – 2015

  2. What you will learn in this workshop: • Help PTA’s understand the power of retention • How to engage members and stay connected for strong member retention • How to use proven association retention models

  3. National Standards for Family-School Partnerships

  4. What is retention?

  5. …the act of keeping someone or something …the activity that a selling organization undertakes in order to reduce customer turnover …the act of keeping someone or something …the activity that a selling organization undertakes in order to reduce customer turnover

  6. Why is retention important?

  7. Builds your advocacy voice • Helps external awareness of PTA • Helps build our communities • Helps build our network • Helps your local PTA grow

  8. Without members, your PTA’s collective voice for your child could become silent

  9. …the activity that a selling organization undertakes in order to reduce customer turnover

  10. What do businesses need to achieve success? • Customers • Products/Services • Return Customers

  11. What does the PTA need to • achieve success? • Members (customers) • Products and services to drive engagement and value • Members who renew (return customers)

  12. Your PTA has a total of 10 members for the year. The membership goal is to increase your PTA to 11 members. Can you do it?

  13. Step 1: ACQUIRE MEMBERS AND GET THEM ON BOARD

  14. Acquire your members and get them on board from the beginning. • Recognize new members on a website or newsletter • Reach out to new members through a welcome letter or email • Pair up members with other PTA members for engagement

  15. Step 2: ENGAGE

  16. Communicate regularly with your newly acquired members by doing the following: • Send a monthly newsletter • Make phone calls • Use social media (ex. Facebook, Twitter, Pinterest) • Generate word of mouth interest with relevant community events • Use local media outlets • Have a current roster of your PTA members with their current contact information

  17. Step 3: RETAIN

  18. Does your PTA offer a way for members to renew? • PTA renewal notice or letter • Membership applications

  19. 1 2 3

  20. Advocacy • Sign up for PTA Takes Action • Access Advocacy Toolkit • Review National PTA Federal Policy Agenda • Join fellow PTA advocates for the National PTA Legislative Conference • For more information, visit pta.org/advocacy

  21. Visit PTA.org to stay connected! • Site map for our programs, tools and resources • Social media (Facebook, Flickr, Pinterest, Twitter, YouTube)

  22. Membership Benefits You Are a Part of a Network: • 54 PTA Congresses: including Puerto Rico, Europe DOD, and Virgin Islands • Over 20,000 PTAs and over 4.3 million members You Are a Part of a Network with Benefits: • AARP, eTrak, Hertz, iFocus, MetLife, RSC, Sharp, and Staples • Visit PTA.org/Benefits to learn more You Are a Part of a Network with Support: • Customizable membership applications, marketing materials, and information on new and existing benefit providers • Visit PTA.org/Today to learn more

  23. Questions

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