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Sustainable Coffee Farming Solutions: Overcoming Roadblocks for Conservation

Explore how Nespresso's AAA program is breaking barriers in sustainable coffee farming by addressing roadblocks faced by farmers, consumers, companies, and conservationists, making a positive impact on both business and conservation efforts.

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Sustainable Coffee Farming Solutions: Overcoming Roadblocks for Conservation

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  1. Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up

  2. Roadblock number 1: the farmer “We have always done it that way”

  3. The AAA program: practical solutions for sustainable quality coffee farming

  4. Roadblock number 2: the consumer “Give me a break, I just want to drink my coffee”

  5. Sustainability as part of the Nespresso consumer experience

  6. Roadblock number 3: the company “There is no payback”

  7. Sustainability drives consumer satisfaction

  8. Roadblock number 4: the conservationists “Businesses are not interested”

  9. Nespresso AAA farmers Meeting Club members in New York We are proud to have been working with the Rainforest alliance for 10 years “It’s the most ambitious commitment ever to help smallholder coffee farmers achieve Rainforest Alliance certification and improve coffee quality” Chris Wille, Head of Sustainable Agriculture The Rainforest Alliance

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