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Explore career requirements, job responsibilities, and employment trends in entrepreneurship, marketing, and banking. Learn to design logos, slogans, business cards, and letterheads. Enhance writing and communication skills while understanding essential business concepts.
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Introduction to Business Sara lingerfelt, Buford middle School
Standards • GPS Focus Standards: • BCS-BCSII-11- The student will examine career requirements, job responsibility, employment trends, and opportunities for careers in business. • a) Discuss characteristics and opportunities that lead to the development of a successful career in entrepreneurship management, marketing, and banking and finance. • b) Create a logo, slogan, letterhead, and business card for an imaginary business. • GPS Academic Standards: • ELA7R2 – The student understands and acquires new vocabulary and uses it correctly in reading and writing. • ELA7W2 – The student demonstrates competency in a variety of genres. • ELA7W3 – The student uses research and technology to support writing. • ELA7W4 – The student consistently uses the writing process to develop, revise, and evaluate writing. • ELA7LSV1 – The student participates in student-to-teacher, student-to-student, and group verbal interactions.
Essential questions… • What career requirements, job responsibilities, employment trends, and opportunities exist for careers in business? • What is a logo? • What is a slogan? • How do I design and create a business card? a letterhead?
vocabulary • Business Card – a small card with a person’s name, business affiliation, and contact information • Entrepreneur – a person who has an idea and turns it into a business; a business owner who assumes the risk for a business venture. • Letterhead – a sheet of stationery printed with the business name and address at the top • Logo – a name, symbol, or trademark designed for easy recognition; an iconic representation of business • Slogan - a catch phrase used to represent a business or product; a motto
CAREERS IN BUSINESS
What is an entrepreneur? • www.webster.com
Management • http://en.wikipedia.org/wiki/Management • “the act of getting people together to accomplish desired goals and objectives”
Banking & finance • money management, financial security, credit management, resource management, risk management, and consumer rights and responsibilities • Basics of the banking system, procedures, etc
marketing • promoting, selling, and distributing a product or service
Careers in business… • Entrepreneurship • Bill Gates, Steve Jobs, Arthur Blank, Truett Cathy • Management • Property • Office • Retail / Restaurant Management • Marketing • Fletch Creative • Banking and Finance • BB& T, Wells Fargo, Chase, Peoples Bank & Trust, Gwinnett Community Bank
Who are a few successful entrepreneurs? Bill Gates Steve Jobs Donald Trump
Part I • Logos and Slogans
Can you guess the logos and/or slogans? Just do it! I’m Loving It! Save Money. Live Better
Your Turn… • Develop a logo and slogan for a business of your own. • You may use Microsoft Office Word or Publisher. • Please use the drawing tools to create your logo design. • Please use word art to type your slogan. • Save each file separately. • The file names should be “logo” and “slogan”. • Have three classmates “peer edit” your documents. • Print and turn in. • ***Don’t forget your name, date, and class period.***
Part 2 • Business Cards
Tips for a Professional Look • Keep the design simple and clean. • Limit the number of fonts. (No more than two.) • Utilize bold and italicize sparingly.
Parts of the Business Card • Name • Title • Business/Organization Name • Contact Information • Phone # & Fax # • Mailing Address • Email & Web Address • Logo/Slogan
Sample Card Logo Name & Title Email Address Mailing Address Phone #’s Web Address
Sample Card Business Name & Slogan Name & Title Contact Information
Summary • Business cards represent you when you aren't’t there. • Should present you and your business in a positive way. • Must include all of the information needed for the customer to be able to contact you.
Your Turn… • 1 – Open Microsoft Publisher • 2 – Choose a business card template. • 3 – Include the following information on your business card. • Name • Title • Business/Organization Name • Contact Information • Phone # & Fax # • Mailing Address • Email & Web Address • Logo/Slogan • 4 – Save the document in your BCS folder as “business cards”. • 5 – Ask three classmates to peer edit your business card. • 6 – Print business cards. (printer B115 – 5110, multiple images per sheet)
Part 3 • Letterhead
What is letterhead? • Letterhead is stationary that usually displays the company’s name and contact information.
Information included on the letterhead: • Company Name • Address • City, State, Zip • Phone # • Fax # • Email • Website
Letterhead Format: Buford Middle School 2700 Robert Bell Parkway Buford, GA 30518 770-904-3690 www.bufordms.org
Your Turn… • 1 – Open Microsoft Publisher • 2 – Choose a letterhead template. • 3 – Include the following information on your business card. • Company Name • Address • City, State, Zip • Phone # • Fax # • Email • Website • 4 – Save the document in your BCS folder as “letterhead”. • 5 – Ask three classmates to peer edit your letterhead. • 6 – Print letterhead. (printer B115 – 5110)
Letterhead and business Card math activity • Discuss the expense of business cards and letterhead stationery if purchased from a vendor or printed in-house. • Complete the Business Cards & Letterhead Stationery worksheet.