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January – December 2007

January – December 2007. Highlights January – December 2007. Solid order bookings for CisionPoint in the US Up-sell opportunities lead to larger contracts Strong growth in analysis services and international client segment

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January – December 2007

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  1. January – December 2007

  2. Highlights January – December 2007 • Solid order bookings for CisionPoint in the US • Up-sell opportunities lead to larger contracts • Strong growth in analysis services and international client segment • Continued improved market share within Plan and Connect in the Nordic region • The deal with Oslo Børs has generated 100 + new client deals • Higher margins and decreased expenses in the Nordic region • Launch of CisionPoint in Europe an important milestone during 2008

  3. Market • Generally good market conditions but increasing competition in all single service areas • New media and technology change media habits • New market roles • Information is accessible and free • Publishers seek new revenue streams as print media declines in relative importance • Opportunities in mediating information • Cision less sensitive to economic fluctuations than before • Our integrated offering delivered in CisionPoint • Our international capacity • Transition to a subscription-based pricing model • Growing demand for relevant information, targeted distribution and sophisticated decision

  4. Potential • Growing importance of reputation and brand equity drive demand • Rising demand for solutions with analyzed information • Growing demand within international client segment; global solutions • Consolidation will continue and increase • Global winnings proving potential as well as position and global deliverables:

  5. January –December 2007 • Restructuring expenses of SEK 52 million (57)

  6. October – December 2007 • Restructuring expenses of SEK 23 million (23)

  7. Organic Growth & Operating Margin* (rolling 12 months) * Excluding write-down goodwill and restructuring expenses

  8. Operating Cash Flow and EBIT * (rolling 12 months) Amounts in SEK million * Excluding write down of goodwill and restructuring costs

  9. Balance Sheet December 30, 2007 Financial Assets, 209 Current receivables, 363 Other fixed assets, 272 Goodwill 1 879 Financial liabilities 968 Operating liabilities 469 Equity 1 286 Working capital: -106 Equity / Assets ratio: 47% Debt / Equity ratio: 54 % Net debt: 689 Amounts in SEK million

  10. The Regions • North America • Organic growth amounted to 0 % in Q4 • Solid order bookings for CisionPoint does not yet impact revenue • Strong demand for integrated services and analysis services • The ”Plan” database generates good growth and margins • Rest of Europe • Organic growth amounted to -5 % in Q4 • Product up-grade and increased focus on large and international client segment has begun in the UK • Growth in Germany and Portugal • Efficiency improvements has saved costs during the year • Nordic & Baltic • Organic growth amounted to -4 % in Q4 • Revenue loss due to weaker demand for print monitoring and the phase-out of non-strategic services • Reduced costs • Phase-out of manual production • Strong growth within analysis services

  11. Dividend • The Board’s proposals to the Annual General Meeting • The Board of Directors recommends a dividend of SEK 0.25 per share for fiscal year 2007. • The Board intends to request authorization from the Annual General Meeting to repurchase up to 10 percent of the shares outstanding.

  12. Restructuring • Restructuring expenses amounted to SEK 52 million (57). • The action programs are expected to lead to yearly savings of SEK 200 million with a full effect by 2009. Restructuring expenses are expected to total SEK 150 million. The impact on earnings based on the 2006 expense level and exchange rates is estimated as follows: • Estimates of aggregate effects are preliminary and could be affected by outside circumstances, which could result in • eventual changes in the time schedule.

  13. Cision today • Strengths • Global market leader with a common brand • Unparalleled offering – breadth and depth • Software as a Service platform • New IR analyses • Large client base • 30 000 clients world-wide • Prime position in North America – the leading media market in the world • Strong cash flow Opportunities • Strong growth in international client segment • Strong position within our client segment • Gaining market shares within Plan and Connect • Effects from initiated cost reduction program • Increased synergies within and between regions • Expansions to new markets • Establishment in Asia • Cision is well positioned to capitalize on a growing market.

  14. Thank you!

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