Your Business Can Succeed With Email Marketing

1. Your Business Can Succeed With Email Marketing E-mail marketing is not a new concept by any means, but several businesses are still not embracing this marketing concept as well as they must be. There are several worries that come along with email marketing, such as: - Won't my emails be treated as spam? -- Is it a waste of time? - In the end, is it going to help my business that much? Some businesses are going to say that time that is devoted to email marketing is not worth it for them, that the profits they may earn from this do not even start to pay money for the time that they invest. The truth is that when it comes to

2. marketing, most studies have shown that email marketing does better than some other marketing methods, including the use of social media. This does not mean to dismiss the other marketing methods, as a healthy marketing plan is only one that utilizes various marketing techniques to complete the marketing goals. How Email Marketing Works It is best to think of marketing with email just as any other marketing method, minus the use of a printer, paper and ink. Emails can be sent that have what might normally be sent in the mail as postcards announcing a new sale upcoming, a new item or even giving coupon codes to valued customers. The route in which they do this is to collect email addresses from current customers and prospective customers. The best route to do this is to have a collection area on your website. For example , a call to action box that allows clients or potential customers to sign up for email offers. This allows you to legally obtain the email address and use this to send marketing via email material to. There are companies out there that are providing bulk email lists. However , there are dangers to this that need to be talked about. You need to understand that you can only send emails to those whom you have permission to send this email to. Thus, purchasing email addresses is not always the best alternative. Keep in mind that the US has a CAN-SPAM Act, enacted in 2003, which spells out what a business can and cannot do in email marketing. Understanding the CAN-SPAM Act of 2003 There are some rules to keep in mind when sending email marketing materials: A) Always ensure that your subject line relays what you are writing about and it is in no way false or misleading. For example , a good subject line would be: Exclusive Sale for Loyal Customers Just 7/5! A misleading subject line would be: You have won $100! B) Also ensure that the To as well as From are labeled accordingly, you need to ensure that your name or business name is represented so that readers can easily see who sent the message

3. C) At the end of the email there has to be an opt-out link. You must give readers the choice to quit receiving your email marketing messages if they so choose. D) All email communication that is sent being an advertisement has to include this information in the communication. In addition , there needs to be a physical address of the company listed in the e-mail. Businesses who are found to be guilty in abusing marketing strategies via email can be fined up to $11, 000. Worse, they can lose the right to send email or even lose the right to have a website for the infraction. Types of E-mail marketing Almost anything can be emailed to customers or potential customers. For the most part, businesses that utilize email marketing can be put into one associated with three categories: 1 . Promotional Emails: These emails are meant to show any promotions that may be ongoing, and are designed to encourage a customer to buy a product or to keep buying products due to the sale/low price. 2 . Regular communication: These types of emails are meant as a way to stay in touch with customers. It is basically a way to reach out and keep a customer as your customer, thus uplifting brand loyalty. 3. Advertisement emails: These are similar to promotional emails, though they can be sent as a postcard kind of email that is colorful, has sparse information that simply says the advertisement. For example: 20% off online buys: Today Only! How This Will Help You It is simple: email marketing is a way to reach current customers and find new clients! There are 5 important aspects that email marketing can help with: 1 . Email Marketing can increase the sales that you are viewing.

4. 2 . Through email marketing you ensure that your business is always on consumers minds. 3. With the use of email you are assisting to ensure that customers are repeat customers. 4. This can help to establish that you are the business to turn to for a certain product or service. 5. You might be building and maintaining relationships with customers through sending emails. Starting Email Marketing There are several programs out there that are designed to help get your email marketing program off to a great start. But , first you need the email addresses. One of the best techniques for this is to have a way for customers to sign up for emails from your business. A great way to do this is to have a sign up contact form on your website. Another method is to collect these email addresses when purchases or orders are made for this purpose. There are many programs on the market that can be utilized as a way to send out mass emails to those contacts that you have. A few examples of these applications are: - Constant Contact - Campaigner - iContact - Mailigen These programs can be time consuming whenever first starting, as you need to figure out when these emails go out, how often they go out, the message and all the info that is needed to make this email one that is successful. However , there are ways to get around doing this, as you can hire a professional to handle this for

5. you personally. Which is great for those who may be managing their business on their own, or simply who have no clue as to what to do to create this venture successful.