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Communities >> Promoting Interaction >> Adapting Services

Join William Hann, Managing Editor of Free Pint, as he explores effective strategies for enhancing community interaction and adapting services to meet user needs. This session will focus on understanding your users, knowing what they want, and fostering repeat visits through quality content and customer service. With insights from a vibrant community of 28,000 business information searchers and proven engagement methods, participants will learn how to promote interaction, ensure quality service, and keep users coming back.

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Communities >> Promoting Interaction >> Adapting Services

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  1. Communities>> Promoting Interaction>> Adapting Services Presented by William Hann Managing Editor, Free Pint Community Interaction and Service Adaptation

  2. Content • Knowing who your users are • Knowing what they want • Promoting interaction & repeat visits • Repeat traffic • Quality of the Bar • Content • Customer service Community Interaction and Service Adaptation

  3. What is Free Pint? • Community of 28,000 business information searchers • Twice monthly newsletter seen by over 100,000 readers • Research forum (the “Bar”), book reviews, events, news, “tipples” Community Interaction and Service Adaptation

  4. Community Interaction and Service Adaptation

  5. Knowing your users • Registration • Short • Optional • Terms of Use andLegal Notices Community Interaction and Service Adaptation

  6. Knowing your users • Manual tally sheets • Telephone responses • Customer service • Speed of response • Politeness and respect • Reliability • Hand written compliments slips • Beermats Community Interaction and Service Adaptation

  7. Knowing what they want • Reading lists(LIS-LINK, BUSLIB-L etc.) • Keeping in touch (articles, Favourite Tipples, book reviews) • Read all postings at the Bar Community Interaction and Service Adaptation

  8. Free Pint Bar Community Interaction and Service Adaptation

  9. Repeat Traffic • Bar Digest • All postings emailed 3 times a week • Daily Tipple • Bar submissions by email Community Interaction and Service Adaptation

  10. Repeat Traffic • Bar summary in newsletter Community Interaction and Service Adaptation

  11. Repeat Traffic • Account Management Community Interaction and Service Adaptation

  12. Repeat Traffic • Personalisation Community Interaction and Service Adaptation

  13. Quality and Content • Quality • Quality of Bar postings and correction of errors • Delete rude postings • Content • Quick Tipples on homepage • Newsfeed, events and book reviews with purchase options Community Interaction and Service Adaptation

  14. Communities>> Promoting Interaction>> Adapting Services Presented by William Hann Managing Editor, Free Pint Community Interaction and Service Adaptation

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