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Agenda VOLTIMUM MARKETING COMMITTEE MEETING

Agenda VOLTIMUM MARKETING COMMITTEE MEETING. 10:00: Introduction, welcome, apologies & minutes of previous meeting 10:10: Review of Voltimum 2007 10:45: Voltimum Marketing Plan 2008 11:15 New Look VoltiNEWS and VoltiNEWS video reports 11:40 Voltimum and In-store television.

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Agenda VOLTIMUM MARKETING COMMITTEE MEETING

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  1. Agenda VOLTIMUM MARKETING COMMITTEE MEETING 10:00: Introduction, welcome, apologies & minutes of previous meeting 10:10: Review of Voltimum 2007 10:45: Voltimum Marketing Plan 2008 11:15 New Look VoltiNEWS and VoltiNEWS video reports 11:40 Voltimum and In-store television. 12:00 Voltimum Multimedia services 2008 13:00 Dates of 2007 meetings and AOB Lunch will be kindly provided by ABB before departure.

  2. Voltimum presence in Europe Live “opt-in” accounts ( end of Dec 2007 ) by country vs targetLive France 36,900 Italy 57,300 Germany 36,500 UK 47,700 Sweden 17,900 Spain 53,800 Austria 6,000 Ireland 3,100Total 259,200

  3. Voltimum Manufacturing Partners Addition of 10 new premium product brands since last year. 21 leading companies, 42 premium brands

  4. Now joined by Weidmuller

  5. Registrations to 31/08/2006 At end Dec. 2007, Voltimum UK had a cumulative database of 76,935 registered users • 2007 was Voltimum’s best year ever • Search Engines, Edmundsons and trade shows are main source of registrations..

  6. Voltimum’s registered users – end Dec 2007

  7. Average Logged in page views per month : 293K v. a target of 250K/month Total page views: 3.5m logged in and 4.6m anonymous Spectacular growth in anonymous page views: 4.6million v. 1.73 million in the same period last year Monthly page views are over 600K per month versus 400K in 2006.

  8. A snapshot of Voltimum’s Vital Signs

  9. Moved into 2nd position in the industry as a communication medium – now 47,000 recipients of newsletter Establishment of 2 VoltiLINKs (ANEW and Wilts) and working on 2 more Agreement with EMAP to create Voltimum Centre and participation in M&E Event Redesign of Edmundson website and newsletter Increased visibility on Voltimum in search engines – anonymous page views grew from 1.36 million in 1st 10 months of 2006 to 3.55 million in 2008. Launch of 1st satellite website – www.wiring-regulations.co.uk Improved quality of news and reporting on Voltimum – new journalist. Increasing expertise in TV. 13 successful on-line campaigns including 2 international campaigns Moved to larger office in August Launch of Voltimum Ireland Annual Expert Ctte meeting and formulation of VoltiBULLETIN Topics for 2008. Other Highlights of 2007

  10. VoltiNEWS and VoltiBULLETIN

  11. VoltiNEWS stats Month October November December V1 – V2 V1 – V2 V1 – V2 Distribution list 44701 – 45405 46800 – 49948 47998 - 48558 Recipients (1) w/o bounces 44119 – 44060 45506 – 48223 46205 - 46597 Newsletter opened 9581 – 8708 9609 – 9508 9024 - 9340 Opening rate (3)/(2) 22% - 20% 21% - 20% 20% - 20% January 2006 – Distribution (V1 – V2) – 26170 – 26717 December 2006 – Distribution (V1 – V2) – 36600 – 37189

  12. VoltiNEWS stats – Top Art • Philips MASTER TL-D Eco...Energy efficient lighting that saves money and much more

  13. VoltiNEWS stats – Top Art • Wind of change in domestic energy! – Xpelair

  14. VoltiNEWS stats – Top Art • Cable Safety Update: 10 good reasons why BASEC approval is vital - Nexans

  15. VoltiBULLETIN 2007 in order of success - Read Receipts Circulation from 34,000 in Jan 07 to 45,000 in December 07 14 Bulletins

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