“Kodak sells film, but they don’t advertise film. They advertise memories” [Theodore Parker]

1. “Kodak sells film, but they don’t advertise film. They advertise memories” [Theodore Parker] “How are you selling your Portal?” #SPSJHB @Melanie_Sutton

2. #SPSJHB @Melanie_Sutton Your SharePoint Campaign Presented by: Melanie Sutton Snr Knowledge Management Consultant

3. #SPSJHB @Melanie_Sutton Melanie Sutton melanies@ispartners.co.za +27 722079395 Skype: melaniedale.sutton Twitter: Melanie_Sutton Ad hoc blog: http://kcitizens.blogspot.com Global Knowledge Citizen / Knowledge Management Activist SharePoint Super-User - Responsibly Own/ed and Manage/ed the SuperPortal and inCider Survivor of Linguistics III = Taxonomy developer Researcher and Technical writer

4. #SPSJHB @Melanie_Sutton Discussion Flow

5. #SPSJHB @Melanie_Sutton Portals offer a new possibility for creating economic + employee + communityvalue what is the purpose of your portal?

6. #SPSJHB @Melanie_Sutton Trends around Portals and their Purpose* *Nielsen Norman Group – Intranet Design Annual 2011 Innovation People Mission critical tools Personalisation Simplifies work ultimately enabling something like this …

7. #SPSJHB @Melanie_Sutton changing a series of isolated tasks to a coordinated integration of knowledge assets

8. #SPSJHB @Melanie_Sutton Common Themes from the 10 Best Intranets 2011* *Nielsen Norman Group – Intranet Design Annual 2011 More mobile Taking cues from the Web Participatory - sharing ideas and maximising knowledge

9. #SPSJHB @Melanie_Sutton Common Themes from the 10 Best Intranets 2011* *Nielsen Norman Group – Intranet Design Annual 2011 Joining the discussion Encouraging ideas Recognising participation Ratings, comments, views and actions

10. #SPSJHB @Melanie_Sutton Common Themes from the 10 Best Intranets 2011* *Nielsen Norman Group – Intranet Design Annual 2011 • What is everyone else up to • Making content stronger • Multimedia to educate and inform psst … this bodes well for your campaign material

11. #SPSJHB @Melanie_Sutton Long term usability requires ongoing commitment both for continuous design improvement and for things like search quality initiatives, consistency and style guide enforcement and training new users* …this is WHY you should campaign *Nielsen Norman Group – Intranet Design Annual 2011

12. #SPSJHB @Melanie_Sutton crusade promote convince encourage influencepersuade win over support show change teach behave differently empower coach demonstrate illustrate alter prepare reveal exhibit display …is HOW you can campaign

13. Campaign 101 #SPSJHB @Melanie_Sutton

14. Campaign Ideas #SPSJHB @Melanie_Sutton

15. More Campaign Ideas if you can dream it … you can do it! #SPSJHB @Melanie_Sutton

16. #SPSJHB @Melanie_Sutton A Campaign Example World Cup Fevah Campaign

17. Fevah Example of a Campaign Part 1 Challenge Go on the Great Zakumi Chase Find x 5 Zakumi’s on inCider and win a Supporter Prize Follow the link on the home page of inCider.  Winner will be announced on Monday, 7th June #SPSJHB @Melanie_Sutton

18. The Campaign Part 2 Challenges Fevah Challenge #1 ends Cob Monday, 21 June 2010 1. Take a photo of your team Create a picture library and upload your team photo to the picture library Display the picture on your website using the content editor web part Use the Notes below to assist you in your task! Score extra points by adding additional photos to your picture library throughout the 5 weeks! #SPSJHB @Melanie_Sutton

19. Fevah Challenge #2ends Cob Monday, 28 June 2010 1. Create a survey on your Website with a minimum of 5 questions ... any topic! Display the survey on the home page of your website Get as many people as possible to complete your survey ... the team with the most original survey questions AND the most responses ... scores the most points. EACH PERSON MAY ONLY VOTE ONCE PER SURVEY Score extra points for the innovative display of your survey results #SPSJHB @Melanie_Sutton

20. Fevah Challenge #3ends Cob Monday, 5 July 2010 1. Start a discussion forum on your Website... any topic/s Display the discussion forum on the home page of your website Get as many people as possible to participate in your discussion forum ... the team with the most participation and who displays the most competence in moderating a discussion (i.e. encouraging conversation, answering questions, ensuring that participants behave themselves etc)will score the most points. The discussion topic can change - the objective is to engage participants. Participants should be allowed to email contributions to the discussion group. Use the Notes below to assist you in your task! Score extra points for your marketing campaign for this challenge #SPSJHB @Melanie_Sutton

21. Final Fevah Challenge #4ends Cob Wednesday, 15 July 2010 Pimp up your Site!* 50 points up for grabs for making your site look fab! You will be scored on: look and feel aka coolness of the site + usability (must be easy to navigate and use) + use of out of the box functionality Bonus points awarded for the # of visitors to site* Random bonus points may be awarded by the judge ... *You may employ the skills of a SharePoint Developer to assist .... bribery is in order! ** 1x visit per person #SPSJHB @Melanie_Sutton

22. Absolute Final Fevah un-Challenge #5ends Friday, 16th July 2010 Team Dress Up ... for Fun! AND Get as many people in IS Partners to wear their Soccer FAN Gear on Friday! * #SPSJHB @Melanie_Sutton

23. engage collaborate excite entice communicate invite challenge experimentencourage attract share connect publicise partner teach coach advertise support imagine …this is YOUR SHAREPOINT campaign #SPSJHB @Melanie_Sutton

24. #SPSJHB @Melanie_Sutton Thank you for your time Jhb! Please don’t forget to fill in your evaluation forms!