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Impact of Media Usage on Political Trust and Democracy in Australia

Explore how media consumption during political campaigns affects trust in politicians, parties, and democracy in Australia. Learn about trends in media usage and its implications for political trust. Discover key conclusions and possible explanations for the relationship between media use and trust.

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Impact of Media Usage on Political Trust and Democracy in Australia

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  1. Media Use and Effects on Trust in • Politicians, Parties and Democracy Dr Juliet Pietsch Australian National University

  2. Today • The Australian Election Studies • Trends in media Use During Political Campaigns • Media Use and Political Trust

  3. 1. The Australian Election Studies

  4. 2010 Australian Election Study • Investigators: Prof. Ian McAllister, Prof. Clive Bean, Prof. Rachel Gibson, Dr Juliet Pietsch • 2010 AES qnr. will be posted out after the election 2010 AES questionnaire

  5. Australian Election Studies, 1987-2007

  6. Web Addresses • Australian Election Study http://aes.anu.edu.au/ http://assda.anu.edu.au/aestrends.pdf • ANU Poll http://www.anu.edu.au/anupoll/

  7. 2. Trends in Media Use

  8. Media Use During Political Campaigns

  9. Media Use by Social Background, 2007

  10. Internet Use ‘A Good Deal’ and ‘Sometimes’

  11. 3. Media Use and Political Trust

  12. Media Use and Political Trust

  13. Important Conclusions • With the exception of the Internet, media use has been declining • Internet is self-selecting- easier to bypass political news • Increased media use during the political campaign is associated with lower levels of trust in politicians, parties and satisfaction with democracy.

  14. Possible Explanations • Media reporting has become more negative • Media often reports politics in a very polarised way which depletes trust in those exposed to it. • Rising and diverging expectations

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