Geomarketing Market 2019 – Industry Trends and Forecast to 2024

1. Geomarketing Market Research Report - Global Forecast till 2024 Geomarketing Market Research Report - Global Forecast till 2024 P a g e | 1 Copyright © 2017 Market Research Future.

2. Geomarketing Market Research Report - Global Forecast till 2024 Overview Geomarketing is an innovative solution in the field of digital marketing that enables enterprises to deliver personalized advertisement contents to their customers based on analysis of their location data. The solution enables them to locate their customers and analyze their past movements across different locations. By combining the location data with purchase patterns of the customer, businesses can strategize and deliver different advertisements and commercial information to their target audience. Development of low-cost location tracking devices and wide adoption of smartphones act as a major driving factor for the market. However, the limited number of retail outlets and shopping malls and the use of traditional advertisement methods in many developing economies are restraining growth of the geomarketing market. Request Free Sample @ https://www.marketresearchfuture.com/sample_request/8073 Key Players The major players in the global geomarketing market are Oracle Corporation (US), Adobe Inc. (US), Cisco Systems, Inc. (US), IBM Corporation (US), Google LLC (US), Microsoft Corporation (US), Software AG (Germany), Salesforce.com, Inc. (US), Qualcomm Technologies, Inc. (US), Telefonaktiebolaget LM Ericsson (Sweden), Xtremepush (Ireland), MobileBridge (Netherlands), Galigeo (France), Plot Projects (Netherlands), and HYP3R Inc (US). Regional Analysis North America is expected to dominate the global geomarketing market as it is the earliest adopter of location-based marketing solutions and has adopted several smart solutions to improve their marketing techniques. The US, Canada, and Mexico are the key countries in North America that have adopted geomarketing solutions and services. The market in Asia-Pacific is expected to exhibit the highest CAGR during the forecast period, 2019 to 2024, due to the growing retail sector and increasing digitalization in the region. In Asia-Pacific, China is expected to dominate the market while India is expected to grow with the highest CAGR from 2019 to 2024. Segments In this study, the global Geomarketing Market has been segmented based on component, location-tracking technology, consumer location, deployment mode, organization size, industry vertical, and region/country. By component, the market has been segmented into software and services. The software segment is further segmented into content management, location analytics, geofencing, and reporting and visualization. Geofencing solutions are expected to hold the largest share as they are the core components of the overall geomarketing solution. Location analytics is expected to grow with the highest CAGR from 2019 to 2024 as enterprises are increasingly adopting analytics solution for various business processes to improve their decision-making abilities. The services covered in the study are consulting services, implementation and integration services, and support and maintenance services. Implementation and integration services are expected to hold the largest share while support and maintenance services are expected to grow at the highest CAGR during the forecast period as such services are primarily adopted for long term so that enterprises operate with the deployed solutions without any trouble. By location-tracking technology, the market has been segmented into global positioning systems, Bluetooth, Wi-Fi, and iBeacon. Wi-Fi is expected to account for the largest share in the geomarketing market while iBeacon technology is expected to witness the highest growth in the next five years. iBeacon is a fast-emerging technology that allows P a g e | 2 Copyright © 2017 Market Research Future.

3. Geomarketing Market Research Report - Global Forecast till 2024 businesses to conduct marketing campaigns on customer mobile devices at low cost as compared to other location technologies. Based on consumer location, the market has been bifurcated into indoor and outdoor. The indoor segment is expected to dominate the market; this is also expected to grow with the higher CAGR as compared to the outdoor segment. By deployment mode, the market has been segmented into cloud and on-premise. The on-premise solution is dominating the market while cloud is expected to grow with the higher CAGR during the forecast period due to the increasing adoption of cloud services in digital marketing operations. By organization size, the market has been bifurcated into large enterprises and small- and medium-sized enterprises (SMEs). Large enterprises are expected to contribute a larger share than SMEs due to higher spending on marketing activities while SMEs are expected to grow with the higher CAGR due to the availability of low cost and effective geomarketing solutions. The industry verticals covered in this market study include retail and consumer goods; travel and hospitality; banking, financial services, and insurance (BFSI); healthcare; media and entertainment; and telecommunications. Among them, the retail and consumer goods segment is expected to be the largest contributor as companies in this segment serve a large population and spend a huge sum of money on advertisements and enhancing customer engagement. The media and entertainment segment is expected to grow with the highest CAGR due to the growing trend of delivering personalized media content to its customers. By region, the market has been segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. North America has further been segmented into the US, Canada, and Mexico; Europe into Germany, the UK, France, and the rest of Europe; and Asia-Pacific into China, India, Japan, and the rest of Asia- Pacific. Check Discount @ https://www.marketresearchfuture.com/check-discount/8073 Competitive Analysis Considering the wide range of use cases of geomarketing, the geomarketing solution providers are significantly investing in research and development (R&D) activities to enhance their expertise and meet the custom requirements of their clients. The prominent players of the global geomarketing market also adopting the strategy of collaboration and partnership to innovate on their service offerings and expand their customer base. Intended Audience • Digital Marketing Solution Providers • Mobile App Developers • Marketing Consultants • Marketing Hardware Device Manufacturers • Banks • Retail Outlets • Shopping Malls • Multiplexes LIST OF TABLES TABLE 1 LIST OF ASSUMPTIONS TABLE 2 GLOBAL GEOMARKETING MARKET, BY COMPONENT, 2019–2024 (USD MILLION) TABLE 3 GLOBAL GEOMARKETING MARKET, BY SOLUTION, 2019–2024 (USD MILLION) TABLE 4 GLOBAL GEOMARKETING MARKET, BY SERVICE, 2019–2024 (USD MILLION) TABLE 5 GLOBAL GEOMARKETING MARKET, BY LOCATION-TRACTION TECHNOLOGY, 2019–2024 (USD MILLION) Continued……. Get More Information @ https://www.marketresearchfuture.com/press-release/geomarketing-market LIST OF FIGURES FIGURE 1 MARKET SYNOPSIS P a g e | 3 Copyright © 2017 Market Research Future.

4. Geomarketing Market Research Report - Global Forecast till 2024 FIGURE 2 RESEARCH PROCESS OF MRFR FIGURE 3 TOP DOWN & BOTTOM UP APPROACH FIGURE 4 GLOBAL GEOMARKETING MARKET, BY COMPONENT, 2019–2024 (USD MILLION) FIGURE 5 GLOBAL GEOMARKETING MARKET, BY SOLUTION, 2019–2024 (USD MILLION) Continued…… P a g e | 4 Copyright © 2017 Market Research Future.

5. Geomarketing Market Research Report - Global Forecast till 2024 P a g e | 5 Copyright © 2017 Market Research Future.