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Specialty Glitter Sprays

Specialty Glitter Sprays. Glitter is Everywhere. An opportunity to grow our set. Why Glitter?. Popular in the crafting community Holiday season opportunity. Why Glitter?. Our competitors have a variety of Glitter options for consumers

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Specialty Glitter Sprays

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  1. Specialty Glitter Sprays

  2. Glitter is Everywhere

  3. An opportunity to grow our set Why Glitter?

  4. Popular in the crafting community • Holiday season opportunity Why Glitter?

  5. Our competitors have a variety of Glitter options for consumers • Perfect for holiday greenery, wedding centerpieces, ornaments, room decor, scrapbook pages, cards and kid’s crafts Why Glitter?

  6. Glitter • High intensity glitter formula for a multi-dimensional effect • Ideal for home décor and craft projects • Use on metal, wood, wicker, glass, ceramic pottery, Styrofoam, paper and more • Non-clogging, high quality formula • Skus: Silver, Gold, Red, Clear • Size: SSPR in 10.25 oz fill • MSRP: $6.99 • Timing: late July 2012 • Status: Production mid-June

  7. Crafters will be enticed by Rust-Oleum’s latest offering

  8. Non-Clogging Formula: • The #1 complaint regarding Glitter is clogging. • It’s extremely important that our Glitter paint provides a positive, non-clogging spray experience. Consumer Needs and Trends: Non Clogging Formula

  9. Comments about Krylon

  10. Consumer Needs and Trends: Excellent Coverage

  11. Krylon Glitter Blast Krylon Glitter Glitter Competitive Set Design Master’s Glitter

  12. Non-clogging glitter formula • Excellent coverage • “3D” look • Adhere to many surfaces used in the craft market • Plastic • Metal • Wood • Wicker • Glass • Ceramic • Pottery • Styrofoam • Paper Glitter Spray Paint Strategy

  13. Specialty Brand • In-store placement • Building a new category Glitter Branding

  14. Social Media Explosion

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