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韶关学院大学英语部制作

Unit Seven Biotechnology and Human Health. 韶关学院大学英语部制作. Let ’ s Listen and Talk. Let ’ s Read and Write. Workplace Project. Career Salon. Listening Situation 1 Introducing the main products of a company Situation 2 Introducing the sales of a company. Speaking

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韶关学院大学英语部制作

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  1. Unit Seven Biotechnology and Human Health 韶关学院大学英语部制作

  2. Let’s Listen and Talk Let’s Read and Write Workplace Project Career Salon

  3. Listening Situation 1 Introducing the main products of a company Situation 2 Introducing the sales of a company Speaking Situation 3 Introducing the purpose of a company Situation 4 Introducing the history of a company Let’s Listen and Talk Unit 1 What Is Biotechnology?

  4. Listening • Situation 1 Introducing the main products of a company • Situation 2 Introducing the sales of a company

  5. Situation 1 Introducing the main products of a company Task 1 Listen to a conversation and tick the questions the interviewer has asked. • □ Jack is Project Manager who is introducing their products to the partner. • □ Ms. Lee is interested in Anviz’s Time and Attendance machine. • □ T60 has fully LCD, keypad and card reader. • □ T50 adopts the latest TA high-speed CPU. • □ T60+ can record 50000 logins. √ √

  6. Situation 1 Introducing the main products of a company Task 2 Listen to the conversation again and complete the sentences according to what you’ve heard. Jack: Good morning, Ms. Lee! I am the Project Manager of Anviz, and you can call me Jack. Lee: Oh, good morning, and nice to see you, Jack. Jack: On behalf of Anviz, I am pleased to introduce you our new products. Lee: Thank you. Actually I would like to learn about your 1 of Access Control machine. Jack: That must be T60+ terminal. Here is our latest 2 . Lee: Thanks. Jack: As you see, it is a professional 3 control system which fully integrates LCD, keypad, optical fingerprint 4 and card reader.

  7. Lee: What’s the difference with the other old models, such as T50 or T60? Jack: Well, it is 5 of T60, compare to T50. T60+ has adopted the latest TA hardware 6 of high performance, and high- speed fingerprint identification. Lee: How about the fingerprint 7 of T60+? Jack: It’s 2000. And the log capacity is 50000. Lee: It will be put on our list of consideration. Jack: That will be a good choice. Actually we have provided T60+ to McDonald company for a while, and received very good feedbacks. Lee: Great. Could you give me more information of your product? I would like to make a 8 . Jack: Of course.

  8. Check up Jack: Good morning, Ms. Lee! I am the Project Manager of Anviz, and you can call me Jack. Lee: Oh, good morning, and nice to see you, Jack. Jack: On behalf of Anviz, I am pleased to introduce you our new products. Lee: Thank you. Actually I would like to learn about yourof Access Control machine. Jack: That must be T60+ terminal. Here is our latest. Lee: Thanks. Jack: As you see, it is a professionalcontrol system which fully integrates LCD, keypad, optical fingerprint and card reader. new model catalog fingerprint access sensor

  9. Lee: What’s the difference with the other old models, such as T50 or T60? Jack: Well, it isof T60, compare to T50. T60+ has adopted the latest TA hardwareof high performance, and high- speed fingerprint identification. Lee: How about the fingerprint of T60+? Jack: It’s 2000. And the log capacity is 50000. Lee: It will be put on our list of consideration. Jack: That will be a good choice. Actually we have provided T60+ to McDonald company for a while, and received very good feedbacks. Lee: Great. Could you give me more information of your product? I would like to make a . Jack: Of course. upgraded platform capacity comparison

  10. Situation 2Introducing the sales of a company Task 3 Listen to the passage and answer the following questions. • What is the initial major promotion? • What sponsorship program are they going to run? • How will they do in-store promotions? • What should they do to deal with their stock overhangs? • What is the special offer for the loyalty card holders?

  11. 1. What is the initial major promotion? • To plan introductory offers on some of the major new products.

  12. 2. What sponsorship program are they going to run? • There is going to be signing a sponsorship deal with one of China’s top football clubs.

  13. 3. How will they do in-store promotions? • Doing a poster campaign in and around all of our stores showing the new trainers and the release date.

  14. 4. What should they do to deal with their stock overhangs? • Come up with ways to move the stock.

  15. 5. What is the special offer for the loyalty card holders? • Double discounts for loyalty card holders on selected products.

  16. Situation 2Introducing the sales of a company Task 4 Listen to the passage with some blanks for you to fill in. We’ve got a number of major promotions coming up over the summer. First of all we’re planning 1 on some of our major new products, including our new footwear range. Second, we’ll be signing a 2 with one of China’s top football clubs. As for the in-store promotions, we’re doing a poster campaign in and around all of our stores showing the new trainers and the 3 . As for the problem with stock 4 on about a hundred products lines, we need to come up with some methods to move the stock. In that case we should 5 prices by maybe 25% across the board, and 6 discounts for loyalty card holders on selected products. Now, mail all card holders to let them know about the special offers.

  17. Check up We’ve got a number of major promotions coming up over the summer. First of all we’re planning on some of our major new products, including our new footwear range. Second, we’ll be signing a with one of China’s top football clubs. As for the in-store promotions, we’re doing a poster campaign in and around all of our stores showing the new trainers and the . As for the problem with stockon about a hundred products lines, we need to come up with some methods to move the stock. In that case we shouldprices by maybe 25% across the board, and discounts for loyalty card holders on selected products. Now, mail all card holders to let them know about the special offers. introductory sponsorship release overhangs drop double

  18. Speaking • Situation 3 Introducing the purpose of a company • Situation 4 Introducing the history of a company

  19. Situation 3 Introducing the purpose of a company Sample dialogue 1 Lee: Good morning. I’d like you to join me in welcoming Jack Jonathan, the Northeast Area Sales Vice President from the New World Biotechnology Inc. in Australia. Jack: Thank you, Ms. Lee. Good morning, everyone. Lee: I’m so honored to have this opportunity to introduce our NIO (Beijing) Biotechnology Inc. to you. Jack: My pleasure, too. I’m looking forward to today’s visiting very much. Lee: NIO is a start-up firm specializing in nitric oxide medical technology. It was initially a Texas Limited Liability Company named NOS. Jack: What’s NOS for at the very beginning? Lee: The purpose of NOS was to commercialize patented nitric oxide treatments. The first two patents were for nitric oxide donor compounds and a synthetic blood emulsion containing nitric oxide.

  20. Situation 3 Introducing the purpose of a company Sample dialogue 1 Jack: That’s a kind of great job, and also an achievement in biotech and medical field. Lee: Of course, because co-founders are a group of scientists at the University of Texas Medical Branch. Jack: No wonder. NOS is firmly based on a team of talents. Lee: Besides the two patents, the inventors discovered a third approach to nitric oxide therapy that is now the intellectual property of NIO. Jack: I see. Lee: And then Mr. Rai Kelso joined the company and provided funding to pursue a patent on the invention. Jack: I have been heard of Mr. Rai Kelso, but I have no idea that he is one of the persons who rendered outstanding contribution to NIO.

  21. Task 5 Pair work. Start a conversation with your partner according to the situation: • You’re assigned to welcome a visitor from your cooperative enterprise on behalf of your company and give the visitor an introduction about your firm. • Suggested expressions and sentences for doing the task:

  22. Situation 4Introducing the history of a company Sample dialogue 2 Lee: Mr. Jonathan, the following arrangement is to visit our factory. I will send our Production Supervisor Susan to lead the way. Jack: OK, Thank you Miss Lee. Lee: I hope you will enjoy your visiting. And I will see you at dinner inthe banquet hall of Hilton Hotel. Susan: Glad to see you, Mr. Jonathan, I’m Susan, it’s my job to take you to visit our factory. Please this way. Jack: Thank you, Susan. May I ask when NIO was exactly established? Susan: Actually In December of 2000. NIO was formed and registered in Delaware and on December 31 NOS merged into NIO, Inc. Jack: So when did it decide to expand its business into Chinese market? Susan: In July of 2005, NIO Beijing Biotechnology Inc was invested and formed by an affiliated company of the family of Daniel Executive (BVI) Holding Corporation. Jack: What’s the operating mode of NIO Beijing? Susan: NIO Beijing is the sole operating and licensing entity of NIO in China. Jack: I see. China is really a massive market with great development potential. Susan: Yes, so our mission is to develop and bring to market topical applications of medically important gels that release Nitric Oxide in China. Jack: I believe that it will not take a long time to get that achievement in the near future.

  23. Task 6 Pair work. Start a conversation with your partner according to the situation. • You’re the representative from the cooperative enterprise, and are going to visit the factory to know its operating situation. • Suggested expressions and sentences for doing the task:

  24. Reading Passage 1 The Human Genome Project Passage 2 The Healthy Skeptic: How Effective are Skin Products with DNA-repairing Enzymes? Writing Agenda Let’s Read and Write

  25. Reading • Passage 1 • The Human Genome Project • Passage 2 • The Healthy Skeptic: How Effective are Skin Products with DNA-repairing Enzymes?

  26. Task 7 Read Passage 1 about Human Genome Projectand then work in pairs to speak out the common expressions given in brackets. 1. Biological maps will enable researchers to find their way through the labyrinth of molecules that define the _______________ (身体特征)of a human being. 2. New maps developed through the Human Genome Project will enable researchers to pinpoint specific genes on our _____________ (染色体). 3. It will help explain the mysteries of embryonic development and give us important insights into our ______________(进化历程). 4. The development of __________________(基因拼接技术) over the past 20 years has given scientists remarkable opportunities to understand the molecular basis of how a cell functions. 5. Using these techniques, scientists have mapped out the genetic molecules, or genes, that control many life processes in common __________(微生物). 6. __________(基因突变)probably play a role in many of today's most common diseases.

  27. Check up 1. Biological maps will enable researchers to find their way through the labyrinth of molecules that define the _____________(身体特征)of a human being. 2. New maps developed through the Human Genome Project will enable researchers to pinpoint specific genes on our _____________ (染色体). 3. It will help explain the mysteries of embryonic development and give us important insights into our ______________(进化历程). 4. The development of __________________ (基因拼接技术) over the past 20 years has given scientists remarkable opportunities to understand the molecular basis of how a cell functions. 5. Using these techniques, scientists have mapped out the genetic molecules, or genes, that control many life processes in common __________ (微生物). 6. __________ (基因突变)probably play a role in many of today's most common diseases. physical traits chromosomes evolutionarypast gene-splicingtechniques microorganisms Genemutations

  28. Passage 1The Human Genome Project

  29. The Human Genome Project Since the beginning of time, people have yearned to explore the unknown, chart where they have been, and contemplate what they have found. The maps we make of these treks enable the next explorers to push ever farther the boundaries of our knowledge - about the earth, the sea, the sky, and indeed, ourselves. On a new quest to chart the innermost reaches of the human cell, scientists have now set out on biology's most important mapping expedition: the Human Genome Project. Its mission is to identify the full set of genetic instructions contained inside our cells and to read the

  30. complete text written in the language of the hereditary chemical DNA (deoxyribonucleic acid). As part of this international project, biologists, chemists, engineers, computer scientists, mathematicians, and other scientists will work together to plot out several types of biological maps that will enable researchers to find their way through the labyrinth of molecules that define the physical traits of a human being. New maps developed through the Human Genome Project will enable researchers to pinpoint specific genes on our chromosomes. The most detailed map will allow scientists to decipher the genetic

  31. instructions encoded in the estimated 3 billion base pairs of nucleotide bases that make up human DNA. Analysis of this information, likely to continue throughout much of the 21st century, will revolutionize our understanding of how genes control the functions of the human body. This knowledge will provide new strategies to diagnose, treat, and possibly prevent human diseases. It will help explain the mysteries of embryonic development and give us important insights into our evolutionary past.

  32. The development of gene-splicing techniques over the past 20 years has given scientists remarkable opportunities to understand the molecular basis of how a cell functions, not only in disease, but in everyday activities as well. Using these techniques, scientists have mapped out the genetic molecules, or genes, that control many life processes in common microorganisms. Continued improvement of these biotechniques has allowed researchers to begin to develop maps of human chromosomes, which contain many more times the amount of genetic information than those of microorganisms. Though still somewhat crude, these maps have led to the discovery of some important genes.

  33. By the mid-1980s, rapid advances in chromosome mapping and other DNA techniques led many scientists to consider mapping all 46 chromosomes in the very large human genome. Detailed, standardized maps of all human chromosomes and knowledge about the nucleotide sequence of human DNA will enable scientists to find and study the genes involved in human diseases much more efficiently and rapidly than has ever been possible. This new effort - the Human Genome Project - is expected to take 15 years to complete and consists of two major components. The first - creating maps of the 23 pairs of chromosomes - should be completed in the first 5 to 10 years. The second component - sequencing the DNA contained in all

  34. the chromosomes - will probably require the full 15 years. Although DNA sequencing technology has advanced rapidly over the past few years, it is still too slow and costly to use for sequencing even the amount of DNA contained in a single human chromosome. So while some genome project scientists are developing chromosome maps, others will be working to improve the efficiency and lower the cost of sequencing technology. Why do the Human Genome Project? Most inherited diseases are rare, but taken together; the more than 3,000 disorders known to result from single altered genes rob millions of healthy and productive lives. Today, little can be done to treat, let alone cure, most of these diseases. But having a gene in hand allows scientists to study its structure and characterize the molecular alterations, or mutations, which results in disease. Progress in

  35. understanding the causes of cancer,for example, has taken a leap forward by the recent discovery of cancer genes. The goal of the Human Genome Project is to provide scientists with powerful new tools to help them clear the research hurdles that now keep them from understanding the molecular essence of other tragic and devastating illnesses, such as schizophrenia, alcoholism, Alzheimer’s disease, and manic depression. Gene mutations probably play a role in many of today's most common diseases, such as heart disease, diabetes, immune system disorders, and birth defects. These diseases are believed to result from complex interactions between genes and environmental factors. When genes for diseases have been identified, scientists can study how specific environmental factors, such as food, drugs, or pollutants interact with those genes.

  36. Finally, Human Genome Project research will help solve one of the greatest mysteries of life: How does one fertilized egg "know" to give rise to so many different specialized cells, such as those making up muscles, brain, heart, eyes, skin, blood, and so on? For a human being or any organism to develop normally, a specific gene or sets of genes must be switched on in the right place in the body at exactly the right moment in development.

  37. chart n.图表 v.绘制地图; 制订计划 Examples Can you read the weather chart? 你能看懂气象图吗? The pilot charted the plane's course. 飞行员制定了飞机的航线。

  38. contemplate v.深思, 细想, 仔细考虑; 注视 Examples It terrified me to contemplate the consequence of your action. 一想到你行动的后果,我就感到害怕。 He stood contemplating the painting. 他站着审视那幅图画。

  39. set out 动身, 出发; 着手, 开始; 安排, 组织 Examples She set out at dawn 她天一亮就动身了。 She set out to break the world land speed record. 她决心要打破陆上速度的世界纪录.

  40. plot out 把…划成小块 Examples The residential districts were all plotted out. 住宅区都一块块地标划出来了。 He plotted out the course the ship should follow 他在海图上标绘出了这艘船该走的航线。

  41. pinpoint v.准确地找出或描述; 明确指出,确定(位置或时间) Examples It's difficult to pinpoint the cause of the accident. 很难清楚地找到事故发生的原因。 We pinpointed the flaws in his argument. 我们突出他辩论中的错误。

  42. decipher v. 破译(密码), 辨认(潦草字迹) Examples He could decipher military signals. 他能破译军事信号。 Can you decipher her scrawl? 你能辩认出她乱写的是什么吗?

  43. component n.成分, 组成部分, 部件, 元件 Examples Those are the components of an engine. 那些是发动机的部件。 Surprise is an essential component of my plan. 我这项计划主要就是想使大家惊喜一下。

  44. take a leap forward 有很大的進步 Examples Cell phone technology has taken a big leap forward lately. 如今手机技术进步飞速。

  45. pollutant n.污染物质(尤指工业废物) Examples Discharge pipe take pollutant away from the coastal area into the sea 排泄管道将污染性物质由沿海岸区排入大海。

  46. give rise to 引起, 导致 Examples The man's furtive manner gave rise to the suspicion of the theft among the policemen 那个男人鬼鬼祟祟的样子,引起警察怀疑盗窃案是他作的案。 Mass unemployment may give rise to social upheaval. 大批失业会导致社会动乱。

  47. switch on 打开, 开动, 启动 Examples The video is programmed to switch on at ten o'clock. 电视机设定在10点钟自动打开。

  48. The most detailed map will allow scientists to decipher the genetic instructions encoded in the estimated 3 billion base pairs of nucleotide bases that make up human DNA. (Para. 2) Explanation: 此句中instructions由两部分修饰,其一是由encoded 引导的分词短语做定语修饰; 其后由that引导的同位语从句来修饰。 此句的中文意思是: 最为精细的图谱能使科学家破译构成人类DNA的据估计为30亿核苷基碱基对里的遗传指令。

  49. Today, little can be done to treat, let alone cure, most of these diseases. (Para. 7) Explanation: 句中let alone cure为插入语,句子主语是有否定意义的little,谓语部分为被动语态,后接不定式短语做宾语。此句的中文意思是: 目前,面对大多数这类疾病我们无从治疗,更不用说治愈了。

  50. Task 8 Read the passage again and supply the missing words or expressions to complete the following statements in pairs. • The mission of the Human Genome Project is to identify the full set of ____________contained inside our cells and to read the complete text written in the language of the _________. 2. Scientists will decipher the genetic instructions encoded in the estimatedof nucleotide bases that make up human DNA with the help of the most detailed map to be developed through __________________. 3. By the, many scientists considered mapping all 46 chromosomes in the very large human genome based on rapid advances in _______________________________. genetic instructions hereditary chemical DNA 3 billion base pairs the Human Genome Project mid-1980s chromosome mapping and other DNA techniques

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