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Agenda Workshop 13 February

Agenda Workshop 13 February. Presentation of Co-TOUR project and potential of Russian tourism Project Leader, Petra Pihl, Svefi. Introduction to Russian culture and serving Russian people Lecturer/ expert Russian culture, Eeva-Kaarina Kari, ToKem.

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Agenda Workshop 13 February

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  1. Agenda Workshop 13 February Presentation of Co-TOUR project and potential of Russian tourismProject Leader, Petra Pihl, Svefi. Introduction to Russian culture and serving Russian people Lecturer/ expert Russian culture, Eeva-Kaarina Kari, ToKem. How to adapt for the Russian Tourist marketDMC Fin/Swe Lapland with Russian focus, Irina Louste, Taxari Travels. 11:45 Lunch Company presentations – get to know each other and get feedback. Group task: Think “packages”, start to see opportunities. Summary and information about coming activities (Petra Pihl).

  2. Russian tourist market • One of the fastest growing, 220% (2000-08) • One of the most generous spenders in the world • Easy to access (environmentally friendly) • Attractive nature & culture, - Northern part less explored

  3. Attractions • Clean nature: Outdoor activities, safaris, slalom • Culture: Reindeer/sami people, festive events • (Shopping: Murmansk area)

  4. Attractions summer • Fishing • Walking • Safari tours • Canoeing, boat tours, rafting • Hunting • Cottages accomondation

  5. Attractions Winter • Slalom • Safari tours • Culture activities • Spa

  6. Improvments • Work together, packed products. • Selling agent, 24 hours • High service (everything for sell) • Information in Russian (on spot, web, printed) • Detailed information: prices, standard, packages, transportation possibilities. • Attractive pictures

  7. http://lapland.nordicvisitor.com/travel-deals/lapland-tours/

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