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Effective Fundraising Research: Measure Progress and Protect Your Efforts

Discover essential strategies for measuring your fundraising progress and safeguarding your efforts. This guide emphasizes the importance of prospect identification and cultivation, outlining a cycle that includes planning, involving key stakeholders, and gratitude expressions. Learn how to manage research effectively, maintain a log, and understand the costs involved while recognizing that not all information can be uncovered. Equip yourself with the tools you need to navigate the fundraising landscape successfully.

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Effective Fundraising Research: Measure Progress and Protect Your Efforts

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  1. Research Management Or, How to measure your progress and cover your back!

  2. 1. Measuring your progress • Prospect Identification • Prospect Cultivation

  3. Cultivation Cycle • Research • Plan • Cultivate • Involve • Ask • Thank • Steward

  4. 1. Measuring your progress • Prospect Identification • Prospect Cultivation • Donations • Prospect Profiles • What else?

  5. 2. Covering your back • You cannot find out everything • Research costs money • Research is not a production line

  6. Research Timesheet

  7. 2. Covering your back • You cannot find out everything • Research costs money • Research is not a production line • Keep a research log • Friendly Liaisons

  8. Cultivation Cycle • Research • Plan • Cultivate • Involve • Ask • Thank • Steward

  9. Cultivation Cycle Research • Identify • Plan • Cultivate • Involve • Ask • Thank • Steward

  10. Contact Details Mathew.iredale@stroke.org.uk www.fundraisingresearch.info

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