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Benefits Plus : A Lead Generation Tool

Benefits Plus is a group auto and home insurance program that leverages agency relationships to sell more personal lines insurance. It offers discounted rates, payroll deduction availability, and full marketing support. Benefits Plus is a unique growth tool that combats direct writers and helps agencies maximize revenue per client relationship.

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Benefits Plus : A Lead Generation Tool

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  1. Benefits Plus: A Lead Generation Tool • Group auto and home insurance program • Leverages agency CL and EB relationships to sell more PL • Groups are a unique access point in busy lives • Discounted rates on products everyone needs • Payroll deduction availability • Agency sold: Case sale & policy sale • Full marketing support

  2. Benefits Plus: Value Proposition • Unique growth tool for your agency • Combats direct writers, do-not-call lists, internet marketers • Leverages existing agency relationships to sell more PL • Maximizes revenue per client relationship • May help with retention of CL and EB accounts • Great financials • Will help you grow with ALL carriers

  3. Benefits Plus: Great Financials • Lower Acquisition Costs • Market in bunches • Leverage group relationship • Discounted rates • Payroll deduction availability (100+ lives) • Higher Retention • Not shopped as often • Portable policies • Better Loss Ratios • Target preferred risks

  4. Benefits Plus: Target Employer Accounts • 5+ Employees • Bigger the better • Local employers best • Solid Demographics • Better than average pay • Good benefits • Low turnover • Sample Sectors • Good: High Tech, Financial, Medical, Education • Bad: Retail, Contractors

  5. Benefits Plus: Defining Key Players Roles Agents’ Role Travelers’ Role Employers’ Role • Coordination of overall program • Case sales tools • Development of communication pieces and policy sale tools • Reconciliation of payroll deductions • CCC if chosen by agent • 24-hour claim handling • Identifying prospective accounts • Case sale: Selling employer on the program • Policy sale: Professional quoting, counseling and enrollment services • Possible servicing of account • Program management • Support of the communication efforts • Provide feedback to enhance the program • Facilitation of the payroll deduction interface if payroll is used

  6. Benefits Plus: Defining Key Players Roles Agents’ Role Travelers’ Role Employers’ Role • Coordination of overall program • Case sales tools • Development of communication pieces and policy sale tools • Reconciliation of payroll deductions • CCC if chosen by agent • 24-hour claim handling • Identifying prospective accounts • Case sale: Selling employer on the program • Policy sale: Professional quoting, counseling and enrollment services • Possible servicing of account • Program management • Support of the communication efforts • Provide feedback to enhance the program • Facilitation of the payroll deduction interface if payroll is used

  7. Benefits Plus: Defining Key Players Roles Agents’ Role Travelers’ Role Employers’ Role • Coordination of overall program • Case sales tools • Development of communication pieces and policy sale tools • Reconciliation of payroll deductions • CCC if chosen by agent • 24-hour claim handling • Identifying prospective accounts • Case sale: Selling employer on the program • Policy sale: Professional quoting, counseling and enrollment services • Possible servicing of account • Program management • Support of the communication efforts • Provide feedback to enhance the program • Facilitation of the payroll deduction interface if payroll is used

  8. Benefits Plus: Retail Similarities And Differences Similarities Differences • Products • Underwriting • Business Center • Claims Process • Different pricing on auto and home (varies by state) • Auto is x% deviation • Another x% auto discount if PRD • Different Commissions • Auto xx% new and xx% renewal • Usually reduced CCC fees • All other commissions the same • Billing Options • All regular billing types are available • PRD with no fees or down payment • EFT with no fees

  9. Benefits Plus: Retail Similarities And Differences Similarities Differences • Products • Underwriting • Business Center • Claims Process • Different pricing on auto and home (varies by state) • Auto is x% deviation • Another x% auto discount if PRD • Different Commissions • Auto xx% new and xx% renewal • Usually reduced CCC fees • All other commissions the same • Billing Options • All regular billing types are available • PRD with no fees or down payment • EFT with no fees

  10. Benefits Plus: Success Factors • Existing Agency Relationships • Infrastructure and Desire to Grow PL • Cross-selling Mindset • Process Owner • Current Countrywide Growth is Triple Digits

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