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Retaining and Recruiting Members

In today's fluctuating environment, associations must prioritize member retention and recruitment. Understand your members' demographics, involvement, and their reasons for joining through satisfaction surveys. Promote the value of your membership by highlighting advocacy, professional development, networking opportunities, awards, and discounts. Utilize targeted marketing strategies such as newsletters, social media, and events to reach potential members. Engage new members actively, recognize their achievements, and continuously solicit feedback. Develop resources to effectively manage your membership lifecycle and create long-lasting value.

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Retaining and Recruiting Members

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  1. Retaining and Recruiting Members In Difficult Times

  2. KNOW YOUR MEMBERSHIP • Demographics • Tracking Member Involvement • Identify Key Reasons for Joining • Satisfaction Surveys

  3. MEMBERSHIP VALUE/BENEFITS • Advocacy • Professional Development • Networking • Awards/Scholarships • Discounts on products/services • Other

  4. MARKETING THE VALUE OF ASSOCIATION MEMBERSHIP • Email Newsletters • Print Newsletters • Social Networking Sites • Press Releases • Paid Advertising • Events • Interviews

  5. RETENTION EFFORTS • Engage new members during first three years • Provide meaningful (but simple) ways for involvement • Recognize members for accomplishments or awards • Allow for continuous input opportunities • Repeated follow-up with expiring members

  6. ATTRACTION EFFORTS • Develop contact lists of non-members • Survey Ex-Members • Create joint memberships or Partnerships • Develop Targeted Marketing Initiatives • Incentivize Current Members to Recruit

  7. RESOURCES NEEDED • Association Management • Membership Software • Website • Online Membership • Membership Committee • Survey Tools • Funding

  8. MEMBERSHIP LIFE CYCLE Membership Retention Benefits & Services Create Value Conference Market Value Membership Attraction

  9. CONCLUSION • For further info contact: • MICHAEL J. BORGES • DIRECTOR@NYLA.ORG • (518) 432-6952, ext. 101 • OR VISIT • WWW.NYLA.ORG Enjoy Boston and ALA Mid-Winter!

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