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Internet Marketing Communications

Internet Marketing Communications Chapter 09 of Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet Marketing: Strategy, Implementation and Practice: Financial Times/Prentice Hall. Tuesday , 13 -July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

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Internet Marketing Communications

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  1. Internet Marketing Communications Chapter 09of Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet Marketing: Strategy, Implementation and Practice: Financial Times/Prentice Hall. • Tuesday, 13-July-2010 • Kilen 2.75, CBS, Frederiksberg, Denmark • DØK HU2D - Internet Marketing: Lecture 12 • Course Webpage: http://www.itu.dk/people/rkva/2010-Summer-IM/ • Facebook Group: http://www.facebook.com/group.php?gid=133258548012 • Etherpad: http://ietherpad.com/d5mBZdMDe6

  2. Consumer Decision-Making Figure 9.1 Percentage who consider the different information sources as important when researching or considering a product or service Source: Brand New World (2004)

  3. Internet Marketing Communications Special topics will cover six different kinds of internet advertising: Search Engine Marketing Social Media Marketing Viral Marketing Mobile Marketing Augmented Reality Advertising In-Game Advertising and Advergaming

  4. Organic Search Figure 9.4 Stages involved in producing a search engine listing for the natural listings

  5. Affiliate Marketing Model Figure 9.9 The affiliate marketing model (note that the tracking software and fee payment may be managed through an independent affiliate network manager)

  6. Ad Click-Through Rates Figure 9.10 Ad click-through rates registered in different European countries by ad serving company Ad Tech The vertical axis in each chart is the click-through late (CTR %). Source: http://www.adtech.info/news/pr-070510.htm

  7. Interactive Display Advertising Model Figure 9.11 Basic model for interactive display advertising

  8. Behavioral Targeting Figure 9.12 Behavioural ad targeting process

  9. Discussion

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