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Depiction of Middle-Aged Housewives

Depiction of Middle-Aged Housewives. This Month’s Theme: “Look Your Youngest” Good Housekeeping Magazine. Today’s “quick and easy” way to clean your floors. Thesis.

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Depiction of Middle-Aged Housewives

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  1. Depiction of Middle-Aged Housewives This Month’s Theme: “Look Your Youngest” Good Housekeeping Magazine

  2. Today’s “quick and easy” way to clean your floors.

  3. Thesis The portrayal of middle-aged women has only slightly adjusted since the 1950s, but the stereotype of household wives still remains prominent in our society despite the strides women have made Still perceived as housewives: involving cooking and cleaning The stereotype of average housewives still plays a significant role in our media Comparing a mother “back in the day” and a mother now and showing that even though women have progressed a significant amount their still labeled as just a mom Haan uses this image with these women to show middle-aged women that they need this product to uphold the standardized depiction of housewives

  4. Analysis of the Scene This scene clearly shows the difference between the ideal mother over 50 years ago and the ideal mother of today The picture on the left clearly shows the “outdated” representation of a mother by including: her short haircut, pearl necklace, her outfit, the mop, and the border of the picture The ideal mom of today differs with the outdated mother by having simple but fashionable clothing, long straight hair tied back in a ponytail, and as being naturally beautiful

  5. Analysis of the Scene Feeling of timelessness Does not show any real proof that this is the best product to use Only depicts the mother leaning on the product as an accessory Suggests that the Haan slim & light is the newest accessory for cleaning households and that’s why housewives should have it

  6. Implying that only mothers clean Stresses on “quick and easy” way to clean your floors- this is appealing to American society because as technology advances we are looking for the fastest products available to us Shows the importance that “new” is better in our society The ad is stating that it’s about time to be a reinvented floor cleaner, when really its about time for women to stop being portrayed as “just mothers” This is an ad that you would never see a man in Analysis of the Text

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