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The BARgain Card offers members exclusive discounts on a variety of goods and services from key merchants and businesses in the community. With deeper discounts than those available to the general public, this membership recruitment tool has universal appeal. Celebrating its 1st anniversary with over 70 participating vendors, the program spans dining, health services, retail, professional services, and entertainment. The initiative aims to establish and promote vendors to members through various channels including publications, websites, and word-of-mouth. For the most current list of BARgains, visit the website. The program requires yearly maintenance including vendor list updates, website management, member publications, and vendor agreement renewals. The association faces questions and challenges concerning exclusivity charges, vendor agreements, web advertising, and increasing vendor awareness. The BARgain Card program is available for sale to other bar associations and includes a package with logo, marketing materials, communications, vendor database, and pricing based on the association's annual budget. Contact details: Monroe County Bar Association, 1 Exchange Street, 5th Floor, Rochester, New York 14614. Contact: 585-546-1817, Email: mcorbitt@mcba.org.
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The Concept • Everyone loves a bargain – thus, the BARgain Card! • Members receive discounts on a variety of goods and services with key merchants and businesses throughout the community. • Deeper discounts than those offered to the general public. • Membership recruitment – the BARgain Card has appeal for all members unlike other association benefits. • Must be a member of the bar association to receive a BARgain Card.
Happy 1st Anniversary! • Achieved 70+ participating vendors in the 1st year • Vendor “wanna-be’s” now soliciting the MCBA • Types of Vendors: • Dining • Casual and formal… • Health and Fitness Services • Health clubs, spa services and massage therapy… • Retail • Clothing stores, gift stores, floral shops, dry-cleaning… • Professional Services • Network support, photography, paper supply, printing and much, web and graphic design… • Entertainment • Museums, cooking classes, performance theaters…
Establishing Vendors • Convinced potential vendors that the legal community has money to spend. • Target vendors that the legal community frequents. • Utilize member connections with specific vendors. • Recruit current vendors used by the bar association and other law firms. • Deliver vendors promotional benefit in exchange for meaningful discounts.
Promotion of Vendors to Members • Publish complete list of BARgain Card vendors in quarterly member publication. • New vendors featured in monthly member publication and legal newspaper. • Web site constantly updated. • Wallet sized vendor lists. • Word of mouth! Expires X/XX/XXXX For the most current list of BARgains, please visit our website: WEBSITE HERE Proud BAR ASSOC. NAME HERE Member Name ID #: 1234 BAR ASSOCIATION NAME HERE
Yearly Maintenance • Vendor list updates • Web site • Member publications • Wallet cards • Vendor agreement renewals • Member and vendor feedback • Audit on vendor compliance
Questions & Challenges • Should we charge for exclusivity? • Should we renew agreements with vendors that are not competitive with other vendors? • Should we publish vendor advertisements on our Web site? For free or for a fee? • Increasing vendor awareness w/members.
What is a BARgain Worth? • Currently selling program to other bar associations. • Program package includes: • BARgain Card logo • Marketing materials • Communications (to vendors and members) • Vendor database • Pricing based on the annual budget of the bar association.
Monroe County Bar Association 1 Exchange Street, 5th Floor Rochester, New York 14614 P 585-546-1817 F 585-546-180 E mcorbitt@mcba.org
