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Social media and technology in India’s 2014 National Prime Minister political campaigns

Social media and technology in India’s 2014 National Prime Minister political campaigns . By Monica Hoque. National Prime Minister Elections start-off at the end of the first week of April 2014. Social media has became a pivotal platform for all campaigns

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Social media and technology in India’s 2014 National Prime Minister political campaigns

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  1. Social media and technology in India’s 2014 National Prime Minister political campaigns By Monica Hoque

  2. National Prime Minister Elections start-off at the end of the first week of April 2014 • Social media has became a pivotal platform for all campaigns • Having an official YouTube channel or an active Facebook page is now as important as holding mass rallies and plastering candidates' faces on billboards

  3. Who Is helping the candidates? • Google, Facebook and Social Somosa are helping all political parties with their online strategy by organizing weekly hangouts with politicians. • Google India has also developed a dedicated election hub, and a "Pledge to Vote" interactive map.

  4. Who is being Targeted? • There are more than 200 million Internet users in India. • Most of them are young and mobile urban dwellers. • India makes up for the highest usage, outside of the United States on social networking sites such as Twitter and Facebook because this demographic is very socially engaged.

  5. Who are the main competitors? • Rahul Gandhi – Representing the National Congress Party • Current Vice President of the NCP • Chairperson of the Indian Youth Congress • Chairperson of the Union if India Current Social Profile • Facebook: 355,000 likes • Twitter: N/A • Google+: N/A • Youtube Channel: N/A

  6. Who are the main competitors? • Narendra Modi – Representing the BharatiyaJanata Party • Current Chief Minister of Indian state Gujarat • BJP is the second largest political party in India • Currently the popular candidate amongst young people demographic. Current Social Profile • Facebook: Over 13 million likes • Twitter: Over 3.7 million followers • Google+: Over 77 million viewers • Youtube Channel: Over 300,000 viewers

  7. Why is Modi doing so well? • His campaign team heavily studied President Barack Obama’s 2008 and 2012 campaign style • Used the influential “Yes We Can” term from the Obama campaign • Modi continues to be relatable to many Indians by creating several Twitter accounts in specific languages such as Telugu, Malayalam, and Marathi

  8. How does this election look like? Everyone will be issued an identification card with an original picture and matched on the national roster to have a vote Once the vote is in, you get a paint mark on your nail

  9. India has a population on 1.2 billion and this year, about 100 million Indian are projected to vote in 2014. This year’s election will be the second most expensive campaign in the entire world. Every main candidate will be spend around 300 billion rupees on their own campaign which equivalent to 5 billion dollars. Why is this year so special?

  10. New technology which is more cost efficient Electronic Voting Machines Will operate using the voter’s own fingerprint Used to prevent rigging and tampering with the ballots. Only can be counted by specific appointed officials

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