AUTOMOBILE BRANDS WITH TIMES INTERNET LIMITED

1. AUTOMOBILE BRANDS WITH TIMES INTERNET LIMITED

2. Auto on Internet • The first place serious buyers go when shopping for a new car is internet • Easily accesable today from home, office,Cyber cafes and mobile phones • According to JD Power and Associates study 85% of the serious buyers • visit the manufacturers website before going to the dealer for a test • drive. • Unique buying experience – first impression can be the website itself • Information on car the dealer locations,prices deals.etc • Internet is the only medium where a company can create a user • community effectively • Internet is a Effective as well as a cost efficient medium to advertise • with a rich customer experience by providing interactivity and data • capture. • All signs point towards internet as a primer starting point for a serious • car shopper. • Marketing driven companies will catch them there itself.

3. Satisfied Advertisers in the Auto Category • Maruti Group • Toyota Innova • Ford • Mahindra & Mahindra • Mercedes - Benz • Honda • Chevrolet Tavera • IOCL • BPCL • Castrol • HPCL • Bajaj Auto Ltd • Kinetic India • All the campaigns have generated a CTR of 0.5% and above

4. Ad Spends on Indiatimes Maruti Group Annual Deal: 75 lacs Brands: Maruti Alto,Maruti Zen & Maruti Esteem Activity: Banners, Site Captures, Direct Mailers on Indiatimes & Economic Times Ford Fusion: 2 campaigns in the year 2005-06 Activity: Banners, Shoshkele & Direct Mailer Objective: Brand Building to a premium segment Spends: Rs.15 + lacs Honda Accord Activity: Site Capture & Banners on Economic Times Objective: To target High Network Individuals on ET Est. Spends: 5 lacs Result: High CTR of 0.75 % BPCL ‘SPEED’ Activity: Channel Sposorships Objective: To target High Network Individuals on ET Est. Spends: 25 lacs

5. Ad Spends on Indiatimes Toyota Innova Activity: Direct Mailers to a target database + Banners Objective: To generate test drive leads Est. Spends: Rs. 5 lacs Result: 5100 leads generated Mahindra ‘Scorpio’ Activity: Banners, Shoshkele & Direct Mailer Objective: To generate test drive leads and Branding Est. Spends: Rs. 15 + lacs Mahindra ‘Bolero’ Activity: Banners, Shoshkele & Direct Mailer Objective: Branding and visibility Est. Spends: Rs. 3 + lacs Indian Oil Activity: Site Capture & Banners on ET & Indiatimes &Cricket scorecard page Objective: To promote the Extra Premium Proposition Est. Spends: 5 lacs Result: Shoshkele generated approx 9,300 clicks in one day

6. Honda Accord on ET • Offline media campaign was complemented with Shoshkele on Economic Times HP

7. Maruti Alto on Indiatimes • An Interstitial innovation was executed on Indiatimes to promote the Maruti Alto

8. Maruti Alto on Indiatimes Maruti Alto Shoshkele on Indiatimes Homepage generated 12000 clicks

9. Maruti Alto on Indiatimes Maruti Alto banners on Indiatimes Homepage generated 12000 clicks

10. Maruti Alto on Indiatimes Interstitial innovation on Indiatimes to promote launch of the new Esteem

11. Toyota E-Mailers Mailer sent to Indiatimes users with monthly income of Rs.50,000 plus at a cost of Rs.3,00,000.Over 4,100 valid test drive leads generated

12. Toyota on Economic Times

13. Ford on Indiatimes Ford ‘go fida’ Shoshkele

14. Ford on Economic Times Ford Fusion on ET & IT included banners, shoshkele & DMs for ONE month

15. Mahindra Scorpio on ET • The Scorpio “2nd Anniversary” promotion campaign Banner and Pop Under

16. Mahindra on Economic Times Scorpio Shoshkele on ET on 5-04-06 Total Spend is 5 Lakhs for 1 Month

17. Mahindra on Indiatimes Scorpio Mouse Over Banners

18. Mahindra Innovations ONE TWO THREE FOUR

19. Indian Oil on Indiatimes Shoshkele to promote Xtra Premium generated over 9,200 clicks in ONE day

20. Castrol on Indiatimes Part I Part II Part II Part III Part IV

21. Castrol E-Mailers

22. Bharat Petroleum on Indiatimes Speed Banners on Indiatimes Cricket Scorecard

23. Bharat Petroleum on Indiatimes LIVE Score powered by Speed