1. How Much Does Social Media Influencer Marketing Cost?

2. 6 factors that affect the cost of influencer marketing • Social media platform • Following • Engagement • Product • Direct partnership or through an agency • Campaign

3. 1. Social media platform The social media platform chosen for the campaign is one of the key factors that influence the cost. As you’ll read below, the cost of influencer marketing varies across channels. It’s as though each social media platform has its own “market” rate.

4. 2. Following Hence, the number of followers of an influencer became a consideration when deciding how much to pay an influencer. The idea is that the more followers an influencer has, the more people the brand could reach. So influencers with a larger following will usually charge more.

5. 3. Engagement Engagement is one of the alternative metrics that brands have been using. While it’s easy to buy fake followers, it’s harder to buy fake engagement. When influencers can get their followers to engage with their social media posts.

6. 4. Product The product you’re selling (or the industry you’re in) can also affect the cost of your influencer marketing campaign. Hiring an influencer to promote a sports car will generally cost more than hiring an influencer to promote a fruit juice

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