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Discover effective strategies to sell your home before purchasing a new one. This guide covers essential topics like building an autoresponder for follow-ups, creating an ultra-responsive buyers list, and presenting your property to attract both retail and investor buyers. Learn about innovative marketing techniques, the 4-Day House Sell Method, and how to utilize various platforms such as Craigslist and social media. We also discuss the importance of networking, staging, and effective copywriting to make your property stand out in the market.
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Exit Marketing How to Have a House Sold Before You Buy
Overview • Autoresponders • How to Build a Buyers List • How to Present Your House/Deal • Copy Writing • How to Make your Buyers List Ultra Responsive • 4 Day House Sell Method • What to do when they call
Types of Exits • Rent • Rent to Own • Investor Buyers • Retail Buyers
The Key to Having it Sold • Stickiness
Autoresponder • Why? • Problem • Stay in Contact • Remain Sticky
Autoresponders • Recommendations • Aweber.com • GetResponse.com • ConstantContact.com • MailChimp.com • Price • What to look for:
Website • Free: Webly.com, Wix.com, Web.com • Paid: Bluehost.com, Gatorhost.com • Wordpress • GUI • Themes • Plugins
How to Build a list • Networking – REIA Meetings, Other Social Events, Lenders, Realtors, FOLLOW UP • Squeeze Page - examples • Direct Mail – SDAT, MD Finder, hire coder • Craigslist • Ghost Ads • Flyers • Newspaper Ads • Signs • Front yard • Bandit signs – Rent, For Sale, Rent to Own
Marketing The Property • Website • Internet Marketing • Direct Mail • Realtor • Programs • Flyers • Front Yard Sign • Directional Signs • Networking • Staging • Good Pictures • Video • Joint Venture • Door Knocking
Your Offer • Solid Pictures • Colloquial Writing • Details • Give Them Proof (for them selves and others) • Investor • Comps, Cashflow • Retail • Amenities, Location • Call to Action
Copy Writing • Attention Getter – (Short and Sweet) • Head Lines • Use Current Events – Health Care Bill / Avatar-Movie / Holidays • Soft Material – Get into the head of your prospect • Be Likeable • Personality – Tell your story • Home town hero, Redemption, Reluctant Hero • Colloquial – Write like you talk • The Irresistible Offer, Clayton Makepeace, John Carlton
How to Make your Buyers List Ultra Responsive • Autoresponder Sequence • Good Info • Personality – background story • Good will – charity, volunteer • Free Stuff • Mix in offers
4 Day House Sale • Offer Voucher • Colloquial Writing • Certificate on google docs – you can even automate that
What to do when they call 1. Follow Up – how can I help You 2. Screening -Financing, When are you looking to move, Why are you moving, Price Range, Deposit, Income, Job What are you looking for? 3. Showing 4. Negotiation – fear of loss, high/low (deposit time), 5. Commitment – Verbal, Hand shake, contract
System • Why? • Traditianal vs System • CRM
Closing • Keep in contact • Title Company