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5 FUTURE ADVERTISING PROFESSIONS

Explore the evolving landscape of advertising professions in the next decade. Discover 5 future roles that will shape the industry, from Six Sense Analysts to Neuro A/B Test Engineers. Embrace the opportunities brought by digitalization and the importance of empathy in the AI era.

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5 FUTURE ADVERTISING PROFESSIONS

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  1. 5 FUTURE ADVERTISING PROFESSIONS 10 YEARS JOURNEY

  2. DARIYA KABANOVACEO razom communications

  3. MILA KRUTCHENKOCSO razom communications

  4. 2 of 3 living people will work in professions that even don’t exist now

  5. BUT BEFORE MAKE OUR FORESIGHT, LET’S DO A RETROSPECTIVE…

  6. 10 YEARS AGO DIGITAL JOBS BOOMED OUR ECONOMY VLOGGER DIGITAL MARKETING SPECIALIST SOCIAL MEDIA MANAGER (SMM) APP DEVELOPER, APP DESIGNER SEO SPECIALIST

  7. NOW YOU’RE ON DEMAND IF YOU’RE ABLE TO CREATE SOMETHING NEW AND IRRATIONAL Corporate assessments of the effects of Digitalisation … OPPORTUNITY FOR HUMANS RATIONAL APPEALS Source: IAB/ZEW business survey “Working World 4.0”

  8. AND WHAT ABOUT OUR FUTURE?

  9. VIVA TECH AND EMPATHY ERA!

  10. WHO WILL SURVIVE? ONLY MACHINES (AI) AND PEOPLE WHO CAN LEAD BOTH MACHINES AND PEOPLE

  11. 5 FUTURE AD PROFESSIONS 10-years journey

  12. Six Sense Analyst or Behavioral Strategist Forecasting of intentions and attitudes Insights catching #1 SIX SENSE ANALYST

  13. New ad content GOD Very niche insight-oriented advertising messaging Fine-tuned visuals, voice, wording Use of deep wording/visual connotations #2 CONTENT PSYCHOLOGIST

  14. Development of proper content for target audiences growth Celebrities and role-models development Breathtaking storytelling #3 MASTER STORYTELLER

  15. Trial of advertising consumption routine Technical testing Cooperation with Chief Data Officer and Chief Technical officer Brand experience testing #4 NEURO A/B TEST ENGINEER

  16. Global trend-watching Proactive crisis-management Crisis behavior prediction Social media listening #5 TRENDWATCHER,FORESIGHTER

  17. THE HUMAN ECONOMY IS COMING…JUST GROW TALENTS OF THE FUTURE! DESIGN THINKING STORY-TELLING GOAL SETTING EMPHATHY SYMPHONISM

  18. MOREOVER, WORLD IS CHANGING EVERY DAY SO SINGULARITY IS ALSO COMING…

  19. LET’S LIVE EXPONENTIALLY!

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