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Explore how Digital Innovation drives change, impacting strategies and benefits in management. Understand the importance of effective mapping, objectives, and deliverables. Learn to overcome challenges like resistance and lack of alignment in achieving impactful outcomes.
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'Leading transformational change - is this the role of the DI?'
Why Trafalgar? • A) Destroy the French fleet and remove the threat of invasion • B) Use up the old gunpowder before its sell-by date The reasons why affect the ways we go about things
Benefits Management • A process of organising and managing such that potential benefits are actually realised. Identify Quantify Prioritise Select Manage Business Benefits
Features, Outcomes, Benefits • Feature - my car is painted ‘Police Car’ white • Outcome - people move over for me on the motorway so I get home for 6 pm • Benefit - I get to watch The Simpsons on TV A benefit is a result that a stakeholder perceives to be of value.
Observations • Lack of radical change • Not invented here (or at least in the NHS) • SMART implies small - strategic objectives get de-scoped • BM to validate / justify existing plans • Inappropriate benefits • BDN helps rationalisation • The amount of activity required to deliver each benefit • The validity of projects mapped to strategic objectives • Re-defined objectives • Iteration works • Good benefits don’t appear from one workshop
Maintaining the tools • Small groups of local experts • Capable of doing but not capable of training others • Selling the concept within organisations was hard. • Seen as management school BS